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Customer attributes tab showing custom fields

Customers > [Customer] > Attributes

This view can look different dependent on your user role.
See Visibility and permissions for details.

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Primary purpose

The Attributes tab stores custom field values for the customer — anything beyond the default profile fields. Use it to capture loyalty tier, certification status, dietary requirements, language preference, or any other data your operations need.
Add fields that matter to your business — verification status, membership level, tax-exempt flags, internal notes.
Filter customers by attribute values to build segments for reporting and communications.
Use attribute values as triggers or conditions in Workflows.
Learn how attributes are defined in Attributes and Attribute Groups.
Combine attribute-based segments with Customer Groups for richer targeting.

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Visibility and permissions

This tab is gated by customers:customer_attributes, in the four operations — , , and . All four system roles — Owner, Admin, Manager and Member — hold every operation on this. For what each operation means and the full role matrix, see Users & Roles.