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Start selling gym equipment subscriptions

Everything you need to start and manage a gym equipment subscription business.

Sustainable revenue for your gym equipment brand


Create recurring revenue streams

Generate consistent and reliable cash flow and get better visibility to forecast and plan the future of your business.


Increase customer loyalty

Create brand experiences that turn one-time shoppers into returning customers with higher lifetime value.


Enjoy higher profit margins

Reach a higher profit margin per gym equipment compared to conventional sales.


Extend product lifecycle

The subscription business model helps extend the lifecycle of gym equipment through refurbishment, recycling, and reselling.

All the tools you need to launch a gym equipment-as-a-service business

Digitize your inventory and products

Have your inventory and product catalog stored in one platform, and track and manage your products effortlessly.

Sell in every channel

Create an online store and combine your online sales seamlessly with the operation you run in the physical world.

Manage and fulfill orders

Manage and fulfill orders with confidence backed by real-time inventory management.

Collect and manage recurring payments

Create recurring payment plans for your gym equipment and start accepting payments in minutes.

Launch a gym equipment subscription business with Twice

Create a free Twice store

Start building your subscription store by signing up for Twice. No credit card required.

Add your products and services

Add the products and services to Twice to which you're selling subscriptions. You can define a pricing model for each product separately and choose which products you want to sell on a one-time basis, recurringly, or rent for a short period.

Customize your store

Customize the look and feel of your online store, set up payments, and you're ready to go!

Learn more about gym equipment subscriptions

What is a gym equipment subscription business?

A gym equipment subscription business is a service in which customers pay a recurring fee to receive access to gym equipment instead of the customer purchasing the gym equipment for themselves. In a subscription model, the customer returns the gym equipment to the seller at the end of the contract period.

How to start a gym equipment subscription business?

There are several steps you need to take to start a gym equipment subscription business — as with starting any kind of business. Some of the key steps include:

  • Determine your target market and decide what type of gym equipment you want to offer.
  • Next, you have to look for suppliers who can provide you with the gym equipment you want to offer.
  • Develop a marketing and sales strategy. Ask yourself, how you are going to acquire new customers and retain them as subscribers over time.
  • Create a website to showcase your gym equipment and allow customers to purchase subscriptions. In a competitive market, user experience is everything. The whole customer experience, from buying online to receiving and returning gym equipment, needs to be super easy for the consumer.
  • Get a payment processor that supports recurring payments. Twice has this built-in.

What are the key factors to consider when setting up a gym equipment subscription business?

When setting up a gym equipment subscription business, key factors to consider include defining the fulfillment and shipping methods, creating a user-friendly website and ordering process, building partnerships with gym equipment brands and suppliers, and developing a solid marketing strategy to attract and retain customers. It's also good to remember that a gym equipment subscription model may work better with certain categories of gym equipment than others.

How to get supplies to start a gym equipment subscription business?

It depends on whether you are a manufacturer or a retailer. For manufacturers, it's simple as you produce the gym equipment you want to sell subscriptions to. If you're a retailer, you have to look for suppliers who can provide you with the gym equipment you want to offer. You can, for example, use wholesale marketplaces, attend trade shows, or search online.

How can a gym equipment subscription business effectively market its services to attract customers?

A gym equipment subscription business should develop a robust acquisition and retention marketing strategy. Effective strategies for customer acquisition include, for example, social media, paid advertising, and influencer partnerships. Building a strong brand and creating inspirational and educational content can also help attract and retain customers. Rewarding loyal customers with exclusive promotions and discounts can also work great in growing your subscriber base.

Get started

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