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Online store settings overview

Sales Channels > Online Store

This view can look different dependent on your user role.
See Visibility & Permissions for details.

Open in TWICE Admin

sales-channels/online-store

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Primary Purpose

The Online Store is your direct-to-consumer sales channel — a customizable storefront for selling and renting your products. From here you manage themes, storefront settings, and translations.
Pick and customise the visual theme of your storefront. See Themes.
Translate storefront content and override system strings directly in the theme editor’s Translations mode. You can translate authored content (hero text, page copy, meta fields), override built-in UI strings (navigation, cart, search), and customise shared commerce strings — all per language. See Theme Editor and Settings - Translations.
Manage domain, language, currency, and other store-level configuration on this page.
Online store inventory syncs in real time with all other sales channels.
Orders from the online store land in the same orders table as orders from other channels.

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Visibility and Permissions

Access to this view is controlled by your .