Why Utilization Rate Matters in Equipment Rental Models

In equipment rentals, the goal isn’t to have the biggest fleet—it’s to get the most usage per item.

Utilization rate (or turnover) tells you how well you’re putting each unit to work.

Rather than investing in a massive fleet that sits unused, you want to:

• Run a tighter fleet
• Get more bookings per item
• Tie up less capital in unused inventory
• Maximize profit from each unit
  

High utilization = better ROI on every product you own.

#TWICECommerce #RentalProfitability #UtilizationRate #FleetEfficiency #Recommerce