In rental businesses, cost optimization has limits. Pricing strategy doesn’t.
Pricing is one of the few levers you can control fully—and its upside is often underestimated.
People tend to assume demand is fixed or inelastic. But in many cases, especially if you’re the only shop near a destination or outdoor site, you hold significant pricing power.
Small price adjustments can have a major impact on revenue—without needing to cut costs or scale operations.
Pricing isn’t just math. It’s a tool. A powerful one.
#TWICECommerce #RentalPricing #RevenueStrategy #Recommerce #PricePower