Airbnb and Uber started by aggregating supply — random apartments, random drivers — into one place. Then, as hosts grew, they moved toward branded experiences with their own sites and tools.
But in the equipment rental space, it’s the opposite.
Most rental businesses already operate as independent local brands — their own systems, websites, and customer bases.
The challenge now?
Connecting that fragmented world under shared infrastructure — without breaking their autonomy or branding.
TWICE is building that layer.
One OS that connects rental businesses to marketplaces and lets them grow their own brand, all at once.
#TWICECommerce #RentalOS #FragmentedMarkets #RecommerceGrowth #FromIndieToConnected