The Real Reason C2C Rental Platforms Struggle

Yes, there are aggregators in equipment rentals — but there’s no dominant, cross-border platform that controls the space.

Why?

1. Operational complexity
2. Rentals aren’t just about matching supply and demand. There’s what happens between orders: inspections, refurbishing, logistics, and reconditioning. That creates real friction.
3. Supply-side challenges
4. In C2C marketplaces, most supply comes from a very small group — often 2–5% of users. The majority just consume, making it hard to build scalable, reliable inventory.
5. Lack of global standardization
6. Unlike hotel rooms or taxis, equipment rentals vary heavily by region, regulation, and local logistics. That makes scaling internationally difficult.
   

So yes, aggregators exist — but global dominance? Not yet.

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