Most marketplaces struggle with the chicken-and-egg problem. But in rentals, it’s not just about supply and demand.
The supply already exists — it’s just fragmented, offline, and running on outdated tools.
Rental businesses often have systems that can’t connect to marketplaces. They’d have to give up their existing tools just to be visible — and that’s a non-starter.
At TWICE, we’re building a commerce OS that works out of the box for rental and recommerce.
And because we’re API-first, everything is connectable — from local stores to future aggregators.
No more waiting for both sides to magically appear.
Fix the infrastructure, and the rest follows.
#TWICECommerce #MarketplaceGrowth #RentalSoftware #UnlockingSupply #RecommerceOS