Is Recommerce Actually Sustainable—or Just Greenwashing?

Is Recommerce truly sustainable, or is it just another form of greenwashing?

🔹 The case for sustainability – Reusing and reselling items extends their lifecycle, reducing waste.

🔹 The unintended side effects – Easier access to cheaper goods could drive overconsumption.

🔹 The long-term impact – Recommerce is pushing manufacturers to make more durable, repairable, and modular products, which is a step toward a more sustainable economy.

Like any business model, its impact depends on how it’s implemented. Watch to learn more about the real sustainability effects of Recommerce.

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