How to Model Unit-Level Profitability in Equipment Rentals

What’s the real profit you make from renting out a single item?

To calculate net profit per unit, you need to look at both sides:

Revenue:

• Lifetime rental income
• End-of-lifecycle resale value
  

Costs:

• Initial acquisition cost
• Depreciation (modeled over months or years)
• Per-rental operational costs (inspection, fulfillment, refurbishment)
• Recovery loss (damage, write-downs, or theft)
  

In TWICE, we give you the flexibility to model these in the way that makes most sense—either per item or averaged across your fleet.

That’s how you understand rental unit profitability, not just total business margin.

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