How recommerce can reach customers priced out of your brand

If your brand’s price point is too high for some customer groups, recommerce can help.

By offering secondhand resale listings of your own products, you can reach new customers at a lower price point — without discounting your core products or damaging your brand value.

Recommerce resale lets you:

  • Cater to price-sensitive customers
  • Maintain your premium positioning
  • Anchor secondhand pricing to your new product value

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