How After-Charges Can Boost Rental Revenue

There’s more to pricing power than the upfront rental price.

One lever many rental operators overlook is after-charges—fees for late returns, unclean items, or damaged goods.

They don’t always need to be enforced aggressively, but reserving the right to charge them gives you options and can significantly impact revenue.

The classic example:

• Blockbuster once made 30–40% of its revenue from late fees.
• Netflix disrupted them by eliminating those fees entirely.

Pricing and policy are a balancing act—between revenue and customer satisfaction. But done right, after-charges are a real lever.

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