One of the hidden challenges in scaling rental marketplaces is geography.
For large or bulky items like lawn mowers or drones, you can’t just ship them across cities — the logistics costs kill the unit economics. Rentals become hyperlocal by default.
There was one C2C marketplace that realized for a transaction to succeed, the two users needed to be within 0.6 miles of each other.
That’s less than 1 km.
Now think about your market — how many overlapping supply and demand pockets like that can you build? It’s not easy at scale.
Smaller, shippable items like board games or puzzles might work better across wider areas — which is why many successful rental platforms tend to be niche and category-specific.
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