Consumer-to-Consumer Marketplaces in Recommerce Explained

Consumer-to-consumer (C2C) marketplaces are one of the core business models in recommerce.

Their role is to connect everyday sellers with everyday buyers—and make that process smoother and more secure.

What do they offer?

  • Auditing or verification of goods
  • Seller and buyer protections
  • Streamlined shipping and payments

Think of platforms like eBay or Vinted. They don’t own the inventory—they provide the infrastructure for peer-to-peer secondhand sales.

These marketplaces lower the friction of selling and buying used goods and help drive the growth of the circular economy.

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