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The tool rental industry has a large number of specialized equipment rental companies. Companies serving mostly professional contractors typically rent more lifters, scaffolding, generators, and other heavy equipment. On the other hand, companies serving private individuals offer a range of special tools such as hammer drills, cement mixers, diamond grinders, industrial vacuums, and other tools needed for smaller DIY projects. When defining your product range, it is essential to know your customer base and needs.
Starting a tool rental business requires a lot of planning, preparation, and setting up processes. First, you need to make a business plan. Your business plan includes a description of your business, market and competitor analysis, financial plan, and marketing plan. It is also essential to consider how you will organize your processes, such as inventory management, order processing, and equipment maintenance on your site.
Generally, tool and equipment rentals can be very profitable and enjoy high profit margins. Still, just like with any company, profitability comes down to your business's income and expenditure structure.Rental companies serving professional contractors typically have longer contracts, and single orders are bigger. The downside is that the market is more challenging to enter because the equipment is more expensive, and the competition is fiercer. Companies focusing more on private individuals can get started easier because the tools are cheaper to buy. However, DIY projects tend to be concentrated in the summer months, making the business somewhat more seasonal.To better understand your financial estimates, we recommend looking at ourguide to financial planning and budgeting →