On paper, Anton’s days are spoken for. He works in marketing technology at a software company, and yet most evenings and weekends he’s the “Swiss Army knife” behind Helsingin Juhlateltta (Helsinki Party Tent), an agile rental business that has quietly become a go‑to for celebrations across the Finland's capital region. He started modestly: three small tents, a simple site, and a hunch that good search engine optimization could do the heavy lifting. It did. “Basically, we haven’t spent a penny on marketing,” he says. Customers find him organically, often on their phones, scanning for reliability and speed.
What began as a side project is now a growing operation: about twenty tents of various sizes, nearly two hundred chairs, a couple dozen tables, and a set of extras from karaoke gear to sauna tents. Roughly three‑quarters of revenue still comes from tents while chairs and tables make up most of the rest. The ethos is straightforward: first‑class service, clear pricing, and a checkout that just works.
For Anton, the real reward of building something of his own is the chance to see a customer’s problem solved through his own decisions and systems. “You can answer to yourself in what you do,” Anton says. “And you can actually help customers with their problems.”
It’s in those simple interactions that the appeal of entrepreneurship comes through — turning everyday logistics into something personally meaningful.
Growth arrived fast. With a short Finnish summer and weekend demand spiking around graduations, weddings, and milestone birthdays, Anton needed a booking flow that would run itself. In the first year, he sold through a basic online store, which worked for a few tents but not for the rhythm and rules of rental. He needed a calendar that reflected real availability, a modern storefront customers could complete without calling, and inventory visibility that would scale as he added products. As order sizes grew, especially for corporate events, he also wanted an easier way to build custom offers without drowning in back‑and‑forth.
The turning point came via a friend’s recommendation. Anton explored a few rental tools, tested alternatives, and then chose TWICE Commerce for its clarity and pace. “TWICE as a tool, it’s just super—super easy and simple to use,” he says. The pricing model made sense for a seasonal business; the storefront looked modern; and, crucially, support was responsive when it mattered. “The good thing about TWICE is that you get answers really quickly… things are resolved really quickly, which is a big plus.”
Anton paired his WordPress site with TWICE’s rental storefront and inventory management. Customers could browse tents and add essentials in minutes. Prepayment kept operations clean and email notifications made it easy to keep a pulse on bookings without living in the back office. Inventory workflows gave him the confidence to expand from three tents to dozens while holding pick‑ups to tight windows that keep his solo operation efficient.
If we didn’t have such good tools, it would be much more difficult for me to run the business on my own.
– Anton, the founder of Helsingin Juhlateltta
Momentum followed. “In terms of turnover, this year it’s probably going to be almost three times what it was last year, but at least a nice doubling of the revenue.” With 100% of new customer acquisition coming through organic search, Helsingin Juhlateltta (Helsinki Party Tent) turned digital convenience into a competitive advantage in a traditionally offline category. Customers can book on their phones without calling; larger orders trigger quick conversations or custom quotes, with average order values in the €400–€500 range.
Behind the scenes, TWICE’s inventory management and clean workflows keep the company nimble. Anton reinvests steadily — often around half of revenue — buying higher‑quality equipment that pays back in a handful of rentals and lasts for seasons. The system’s simplicity means he doesn’t have to babysit it. The fact “That it works,” he says, is the main reason he stays. “Customer Service is always damn good, and the pricing allows small businesses to scale and, in a way, it supports seasonality, which is a huge advantage.”
The personal win is just as real. A streamlined calendar and predictable pick‑up windows create to prep orders, keep quality high, and, increasingly, time to plan for the next chapter of growth.
That next chapter is already taking shape. Anton plans to make his first hires to extend weekday availability, deepen B2B relationships, and expand into year‑round categories like dishware rentals. He’s also preparing for more complex corporate orders with smarter quoting and bundle options that would let customers build “just right” packages online, not over the phone.
On the platform side, he’s eager to adopt new TWICE capabilities that match how his customers actually shop, including:
“This is basically what would give me, probably an extra ten to twenty percent without me actually doing anything extra,” Anton notes — enough to underwrite a summer hire and keep growth compounding.
Helsingin Juhlateltta (Helsinki Party Tent) began with three tents and a hypothesis about search. Today, it’s a modern party rental brand that wins on trust, speed, and a frictionless path to “booked.” With TWICE as a steady operating partner, Anton can keep doing what he does best: make celebrations possible, whatever the weather decides.
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