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Camera rental software that lets you focus on your business

Manage your bodies, lenses, and lighting kits in one place. TWICE ensures your gear is prepped and your bookings are seamless.
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Storefronts

Professional storefronts for production gear

Sell across every channel while keeping every camera body and lens availability in synchronized order.

Hybrid online storefront

Showcase high-resolution images, technical specs, and real-time availability, allowing customers to choose between purchasing new gear or renting for their next production.

Retail

Optimize your physical storefront for equipment handovers. Serve walk-in customers with effortless order creation and offer "Store Pickup" for online reservations, ensuring a fast, paperless transition from the web to the rental counter.

Enterprise & tax-exempt portals

Streamline corporate and educational accounts. Provide professional clients with a dedicated portal to manage tax-exempt status, use purchase orders, and track historical orders for their entire production team.

Flexible payment options

Boost conversions with flexible payment options. Configure checkout for full payments, partial deposits, or pay-on-site options, with support for credit cards, digital wallets, and invoicing to fit any business model.

Inventory management

Track high-value assets with total precision

Manage your fleet with ultimate precision and track items with unique serials to understand shutter counts, performance, and condition.

Serialized tracking

Track every camera and lens individually. See the full history, usage hours, and maintenance records over its entire lifecycle.

Income and expense tracking

Monitor the financial health of every asset. Log acquisition costs and repair fees to calculate your true return on investment.

Multi-location management

Manage a network of rental houses or pickup points without confusion. Configure unique operating hours and buffer times for each location.

Asset activity log

Log every event, user action, or status change associated with a piece of gear, providing a detailed audit trail for accountability.

Catalog

Flexible catalog for complex production kits

Define your offering without limits. Our engine offers unmatched flexibility for how you sell, rent, or package your production gear.

Versatile listings

Create a storefront that reflects your brand. Configure listings for instant bookings, weekly rates, or request-based quotes.

Bundles & add-ons

Create production kits that contain many items, such as a camera body, three lenses, and a tripod, while maintaining tracking for every piece.

Dynamic pricing

Boost revenue by offering specialized packages and flexible bookings. Create price tables in advance for long-term hires or seasonal peaks.

Adaptive checkout

Capture essential customer details for each gear set at checkout by configuring your form to adapt to the contents of the order.

Order fulfillment

Fast fulfillment and reliable logistics

Speed up every step of the fulfillment process with barcode scanner powered flows for picking and handing over technical equipment.

Smart auto-assignment

Our algorithm automatically identifies the most suitable units for every order based on your rules, maximizing utilization and gear life.

Security deposits

Collect a deposit upfront for high-value gear and capture the balance later. Configure flexible payment structures to handle B2B terms.

Centralized documents

Every order file includes a section for documents. Signed contracts and liability waivers are automatically linked to the transaction.

Calendar view

Toggle between daily, weekly, or monthly views to track upcoming arrivals, ensuring your technicians are ready for every shoot.

Returns and maintenance

Reliable prep and gear maintenance

Handle returns with ease with predefined workflows. Ensure every camera is sensor-cleaned and tested before it is rented again.

Effortless returns

Simply scan equipment when it comes back to mark items as returned and ready for the technical check-in process.

Inspections and maintenance

Route items to restocking workflows that ensure every piece is checked for damage and well-maintained for the next shoot.

Automated buffer times

Reserve time between orders so your team has time to perform sensor cleaning and testing before the gear can be rented again.

Task lists

Drive efficiency and remove questions by unifying how your team handles gear inspections and technical maintenance steps.
Helsinki Party Tent
“If we didn’t have such good tools, it would be much more difficult for me to run the business on my own.”
Anton
Entrepreneur
Read the story
Helsingin Juhlateltta rents tents and party equipment.

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We've got you covered

Whether you have a quick question or need deep advice, our team and resources ensure you always have a clear path forward.
Blog
Hundreds of articles providing tips and insights on running a business.
Knowledge base
Step-by-step guides on setting up your account and building your store.
Partners
Find and hire an expert who can help you build, customize, and integrate your store.

Frequently asked questions

How do I start renting cameras online?

You need a website optimized for online bookings to start renting cameras online. Equipment rental software like TWICE makes this easy for you.First, add the products and services you want to rent and sell to TWICE and determine the quantities in TWICE's inventory management system. That way, your availabilities are always up to date, and you don't get overbooked. Next, set up your payment options so your customers can book and pay their rentals in advance.Once everything is set up, you can embed TWICE to your existing website or use TWICE as a standalone website.

How do renting cameras work?

Essentially, camera rental companies have all sorts of camera gear and accessories that they rent out to their customers for different durations. Many companies also offer the possibility to rent a studio space in addition to the equipment.Every company has its own rental process, pricing model, and way to make the service available to the customers. Additional services have a significant impact on how the operation shapes out. TWICE supports all the most common requirements of the camera rental industry.

How do I start a camera rental business?

Starting a camera rental business requires a lot of planning, preparation, and setting up processes. First, you need to make a business plan. Your business plan includes a description of your business, market and competitor analysis, financial plan, and marketing plan. It is also essential to consider how you will organize your rental operations, such as customer management, order processing, inventory tracking, and equipment maintenance.

Is camera rental profitable?

Generally, camera equipment rentals can be very profitable and enjoy high profit margins. Still, just like with any company, profitability comes down to your business's income and expenditure structure.Incomes are primarily determined by whether there is a demand for camera rental services in your area. Typically, major customers in the camera rental industry are the film production and event industries. In addition, individuals who are keen on photography are increasingly looking for quality camera rental services.Rental equipment, business space, insurance, and staff salaries are typically the most significant expenses. To better understand your financial estimates, we recommend looking at ourguide to financial planning and budgeting →

Do I need camera rental software?

It is strongly recommended that you start using cloud-based camera rental software from the early days of your business. Rental management software allows you to manage inventory, process orders, and run your rental business in one system instead of spreading all the information across several apps and spreadsheets. This gives you a better overview of your business and complete control of the rental operation.