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Fill your lanes with TWICE Bowling Alley Software

Manage lane availability, shoe rentals, and group bookings in one place. TWICE helps you maximize capacity and keep the fun rolling.
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Storefronts

Capture bookings across every channel from online to the front desk

Sell every lane, every time. Combine online reservations with walk-in traffic and phone calls so your center stays packed and your staff stays in sync.
Online bookings
Secure lane reservations 24/7 with a professional, branded site that lets your customers book their lane time and add-ons instantly from any device.
Front desk
Record walk-ins and phone inquiries directly into your digital calendar to keep your bowling center organized, lanes full, and staff perfectly synchronized.
Self-service kiosk
Reduce front-desk wait times during peak nights by letting bowlers check in for their games at convenient on-site self-service kiosks.
Flexible payment options
Support lane deposits, split payments, or full upfront transactions to streamline your cash flow and reduce no-shows, while offering the flexibility to settle shoe rentals or food and beverage tabs on-site.
Inventory management

Track every lane with real-time precision

Eliminate double-bookings and manual errors. View your entire center’s availability at a glance to maximize lane utilization and keep your bowling schedules running perfectly every day.
Real-time availability
View every lane's status instantly to prevent double-bookings and ensure a smooth flow for both walk-ins and online reservations.
Income and expense tracking
Monitor the profitability of every lane by logging maintenance costs against total booking income to see your true return on every game.
Multi-location management
Coordinate multiple lanes and private party rooms from one central dashboard, giving you a bird’s-eye view of your entire center’s current daily capacity.
Asset activity log
Record every event for your assets in a central timeline, including past bookings, maintenance logs, and routine surface cleaning actions for total accountability.
Catalog

Define your center’s offering without limits

Sell more than just lane time. Easily bundle lane reservations with shoe rentals, food packages, and coaching services to create a complete, high-revenue entertainment experience for every guest.
Versatile listings
Market your lanes for casual games, league nights, or birthday packages, using the same inventory to capture different customer segments and maximize revenue.
Bundles & add-ons
Package lane time with shoe rentals and food deals to increase your average order value and provide a complete entertainment solution for every guest.
Dynamic pricing
Adjust your rates automatically for peak hours or holidays to maximize your center's revenue and maintain high occupancy across all lanes.
Adaptive checkout
Capture essential details and preferences during checkout to ensure your team is perfectly prepared for every guest's arrival and game session.
Order fulfillment

Speed up lane handovers and guest arrivals

Get players on the lanes faster. Manage check-ins, rentals, and payments in one flow that keeps your front desk moving and your guests bowling.
Smart auto-assignment
Assign lanes automatically based on group size and real-time availability to maximize your center’s capacity.
Security deposits
Collect lane fees or security deposits upfront to reduce no-shows and protect your revenue during your busiest hours.
Centralized documents
Keep all customer records organized and easily accessible for your front desk team and management.
Calendar view
Monitor your schedule in real-time, allowing your staff to track upcoming bookings and lane availability across daily or weekly views.
Returns and maintenance

Maintain a show-ready bowling center

Keep your lanes in peak condition. Streamline pinsetter maintenance and oiling schedules to ensure every guest enjoys a professional and high-quality game every time.
Effortless resets
Process lane endings and shoe returns quickly to clear space for the next group of bowlers and keep operations moving.
Inspections and maintenance
Route lanes to maintenance workflows to check pinsetter function and lane conditions before they are released back into your live booking calendar.
Automated buffer times
Reserve time between bookings for lane oiling and surface cleaning, ensuring every player starts their game on a perfect surface.
Task lists
Unify how your staff handles lane resets and pro-shop maintenance, ensuring no detail is missed during your busiest nights and events.
Helsinki Party Tent
“If we didn’t have such good tools, it would be much more difficult for me to run the business on my own.”
Anton
Entrepreneur
Read the story
Helsingin Juhlateltta rents tents and party equipment.

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Whether you have a quick question or need deep advice, our team and resources ensure you always have a clear path forward.
Blog
Hundreds of articles providing tips and insights on running a business.
Knowledge base
Step-by-step guides on setting up your account and building your store.
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Find and hire an expert who can help you build, customize, and integrate your store.

Frequently asked questions

How do I start renting bowling alleys online?

The first step to start accepting bookings your bowling alley online is to build a booking website. This can be done easily using bowling rental software like TWICE.The website should include information on your business the bowling packages and other services you have available for rent, as well as the rates and terms of bookings.By setting up payment processing, you allow customers to pay for their bowling rentals online. It is important that your system offers the option to bill or charge both on one time and recurring bases. With TWICE's integrated online payment support, you start accepting payments in no time.

How do I start a bowling rental business?

The first step is to research the bowling rental market and learn about the industry. This includes learning about the potential customers, the competition, the legal requirements, and the necessary equipment and personnel.The second step is to develop a business plan. This document will outline your business goals, strategies, and financial projections.The third step is to get started! Once you have your business plan in place, you can begin setting up your business and marketing it to potential customers.

Is a bowling business profitable?

Generally, bowling rentals can be profitable, high margin businesses, if they are well run and offer good customer service. Just like with any company, however, profitability comes down to your business's income and expenditure structure. Income is primarily determined by the demand for bowling rental services you're able to serve, as well as how you price your rentals. The cost of the initial inventory, storage space, rent, maintenance, insurancesand staff salaries are typically the most significant expenses.

Do I need bowling rental software?

It is strongly recommended that you start using cloud-based bowling rental software from the early days of your business. Having bowling rental management software allows you to manage your whole business in one place instead of several apps and spreadsheets. This gives you a better overview of your business and complete control of the rental operation.