TWICE Market is here! Join your local marketplace

Start a rental business: The best rental business ideas to start in 2024

33 min read

The renting business industry has experienced impressive growth over the past decade. More and more people are looking for opportunities to rent out what they need instead of buying it. Ranging from recreational activities to personal goods and temporary needs, the rental model opens up incredible opportunities for profitable business across industry boundaries. Whether you're an individual hoping to earn some extra cash by renting out items from your closets or a retailer aiming to diversify your service range, starting a rental business is an excellent opportunity to explore.

In this article, we'll look at why participating in the rental industry is worthwhile and the different rental business ideas you can start with today. There's a rental business idea for everyone, from sports equipment to fashion and home improvement to transportation. Let's explore what we have in store.

Why should you start a rental business?

Embarking on a rental business venture proves to be a wise decision in the current market. With shifting consumer behaviors, more people turn to rentals for practicality, financial prudence, and sustainability. The swing towards the product-as-a-service (PaaS) model enhances profit margins and tightens customer relationships, thus rendering rental businesses enticing for entrepreneurs. Moreover, the rental industry is growing rapidly, offering numerous opportunities for those looking to enter the market.

A change in consumer behaviors

There is a wave of change in consumerism: younger generations are becoming the largest group of consumers, values are changing, and people are more interested in environmentally friendly and sustainable ways of life. 

The emergence of the PaaS model has significantly impacted consumer behaviors, shifting the focus from product sales to service and solution sales. This innovative approach highlights results while amalgamating physical products with services, cultivating stronger bonds between companies and their customers.

Buying and owning things is not only a strain on the environment, it also takes up storage space and restricts freedom — the freedom consumers are willing to pay for. As one study shows, 78% of millennials would choose to spend their money on experiences over materialistic goods.

Owning loads of things limits how light you can travel, how easily you can move from one place to another, and even how willing you are to try out new things if it always means buying the proper, often expensive equipment.

Increased profit margins

One major lure for initiating a rental business is the prospect of elevated profit margins compared to retail companies. Factors such as inventory turnover, automation, and value-added services can increase profit margins, making rental businesses more enticing for entrepreneurs.

Having the same items on constant rotation, going from one customer to another, means you'll essentially have an inventory that pays for itself. Again, with proper care, you'll be able to keep your inventory on rotation for a long period of time, making a limitless, healthy profit. 

Customer relationships

Constructing robust customer relationships is integral to success in the rental industry. Luckily, closer customer relationships are kind of built into rental and subscription models.

By fostering closer customer connections, rental businesses can gain valuable insights, drive faster innovation, and improve their overall service offerings. When your customers succeed with you holistically, they will come back to you again and again. This is not to say that renting is the be-all and end-all, but for some businesses, renting can be a significant attraction, helping them to stay ahead of the competition and ensure high customer retention.

Growing industry

The rental industry has witnessed considerable expansion in several areas in recent years, exhibiting a positive trend that doesn't seem to decelerate, according to Statista estimates. This growth presents numerous opportunities for entrepreneurs to enter the market and establish successful rental businesses. With a diverse range of profitable rental business ideas to choose from, there's never been a better time to tap into this expanding market and carve out a niche for yourself.

So, why not take the plunge and explore the world of rental businesses? Your next successful venture could be just around the corner.


Rental business ideas

When it comes to selecting the right equipment to build your business around, there are several factors to consider, such as:

  • Demand: The popularity of a rental product fluctuates depending on trends, seasons, global situations—you name it. But popularity is not the only factor that determines whether there is a demand for it. It is important to take into account the industry you operate in, your location, and your customers' needs.

  • Fit: Does the product you're planning to rent out have synergies with the rest of your product and service offerings?

  • Storage space requirements: Planning out the available space in your store and determining the number of products it can accommodate is an essential step in curating a tailored selection for your customers.

  • Maintenance: In order to ensure the longevity of your rental products, it is crucial to care for them properly. While it is ideal to offer rental items that require minimal maintenance, this is not always possible. Therefore, it is important to invest in rental products that are not only easy to maintain in terms of labor but also have readily available spare parts.

  • Durability: Investing in products of low quality or those that are not designed to withstand continuous use is a mistake you should avoid. As the saying goes, you get what you pay for. If you opt for inventory that is of lesser quality, you will find yourself constantly replacing products. It's crucial to invest in items that can withstand extended use as this will result in higher profits.

  • Timelessness: When choosing a rental business idea, it's important to consider the longevity of the products in your industry. If your industry isn't driven by trends, it's wise to invest in products that have a timeless appeal and can be rented for a long period of time.

  • Product complexity: The complexity of a product refers to the level of intricacy involved in the processes associated with rental items. It encompasses the ease with which customers can use the products and how easy it is to establish rental procedures for them.

  • Logistics: Are your items easily transportable, or do they need to be delivered? Logistics play a crucial role in the accessibility of your products for your customers.

  • Risk management: When selecting the products for your inventory, it is crucial to prioritize risk management. Explore options for products that can be insured or stored securely to minimize potential damage or loss.

Considering these factors will help you identify the ideal rental business idea that suits your skills, interests, and market needs.

From sports equipment to fashion and clothing rentals, there's a wealth of options to explore and a profitable market just waiting for you to make your mark. Now, let's look at some of the most rented items and best rental business ideas you can get started in no time. 

Sports and outdoor equipment

Sports equipment rentals stand as a popular rental business idea. By offering a range of equipment, such as bikes, kayaks, skis, golf clubs, tennis rackets, home gym equipment, and more, you can cater to a wide range of customers with varying interests and skill levels.

People are more enthusiastic about trying new sports. Since rental businesses are offering the opportunity to do so without having to worry about buying expensive equipment or sportswear or having to travel with all of the equipment, the sports rental industry has experienced significant growth in the past years. In fact, the growth has been so substantial that even major retailers have noticed the change and have hopped on the renting bandwagon

The key to success in this market is finding the right location and targeting the appropriate audience. For instance, a bike rental business near popular cycling routes is more likely to attract customers and generate revenue than one in an area with limited cycling opportunities. With a strategic approach and focus on customer satisfaction, sports equipment rentals can be very profitable.

Bike rentals


The global cycling tourism industry is expected to experience a double-digit compound annual growth rate for the rest of the decade, making bike rentals a lucrative business opportunity.

A bicycle rental business can target various demographics, from city dwellers needing convenient transportation to tourists eager to explore their surroundings. By offering a range of bike rental options, such as city bikes, premium bikes, and bike tours, you can cater to different customer needs and preferences and start your own bike rental business.

To further boost your revenue, consider offering additional services, such as bike repairs and guided tours, which can attract more customers and keep them returning. By focusing on customer satisfaction and providing quality rental services, your bike rental business will surely thrive.

Take Bike Garage, for example—a one-person bike shop that started with a small bike fleet offering unforgettable mountain bike experiences in the beautiful Peak District National Park all year round.

Canoe and kayak rentals


Canoe and kayak rentals are another popular rental business idea, allowing customers to enjoy water-based activities without needing long-term equipment ownership. In addition to kayaking, things like SUP boards and overall more relaxed water activities have become more popular over the past years.

In addition to the equipment itself, you can offer your expertise, like with many other recreational rental industries. You can expand your kayak rental business by offering, for example, guided tours and courses.

Read more about kayak rentals:

Ski and snowboard rentals


With the great joy of visiting mountainous areas and ski resorts comes the challenge of traveling with gear. It's big, heavy, and challenging to travel with. Buying skis and boards, on top of the other sportswear and other gear, can get extremely expensive and overwhelming for first-timers. Ski rental businesses aren't only there to offer the right equipment but also expertise to make the experience flawless and safe. 

Ski and snowboard rentals cater to beginners and experienced skiers, offering the necessary equipment for an enjoyable day on the slopes. The profitability of a ski rental business depends on factors like your target audience, competition, and any additional services you offer. For example, providing skiing lessons for beginners can increase your revenue, as they typically require ski gear rentals.

Entering the ski rental industry can be a daunting task, especially considering that most ski rental businesses are closely tied to ski resorts. These businesses heavily rely on their location, making it challenging to compete with established companies that have secured prime commercial spaces.

Luckily, there's another approach that's very effective, as proven by Swedish ski rental operator, RentSki. While they are not located right next to any ski resorts, they have a store strategically at the junction of two main roads through which all ski tourists pass. The company also offers equipment deliveries to the closest resorts, further increasing the potential target audience.

Hiking and camping equipment rentals


Since 2019, outdoor activities like hiking have been at an all-time high. Although the pandemic gave a massive boost to the industry, and there's potential for some people to lose interest in outdoor activities, it seems that Covid created some permanent changes in our society. Some of that change is around expectations of work-life balance, according to Matt Eby, the CEO of private equity firm Seawall Capital.

While more people are eager to try camping and hiking, lack of experience, expensive equipment, and traveling with all the gear might be highly off-putting to many. This is where rental services come in.

With the right equipment at a fraction of the retail price, expertise from the staff, and the opportunity to book guided tours, rental businesses offer all the convenience and access to the outdoors that people are looking for. Additionally, camping and hiking rentals rarely depend on seasonality, which means they're a year-round business.

Party and event rentals

Party supplies - we all need them at one point or another. Even if someone is a party-throwing enthusiast, it's rare for people to have things like chairs, tables, catering equipment, accessories, inflatables, sound systems, and so on just lying around and waiting for the next party. As we've mentioned before, it's all about offering convenience and things that will make a special day even more special (and Instagram-worthy).

While several different party rental businesses are already out there, there is always space for new rental services that provide something new or different. Party rentals are a diverse and in-demand rental business idea, catering to a wide range of events and customers. Some examples include:

  • Party supplies such as tables, chairs, linen, tents, etc.

  • AV equipment

  • Bounce houses

  • Catering services and dinnerware

  • Event venues

  • Wedding rentals

Let's take a closer look at this versatile industry.

Party and event supplies


The success of an event often hinges on procuring the appropriate party and event supplies. By offering essential items such as tables, chairs, and tents, your rental business can cater to various occasions, from weddings and corporate events to birthday parties and outdoor celebrations.

Providing quality rental services and ensuring customer satisfaction is key to making your party and event supply rental business popular for clients planning their special events. To complete your offering, you can also provide event planning services. After all, you're the party-throwing professional.

AV equipment


AV equipment rentals are a well-established industry and a profitable business idea. As the high cost of purchasing equipment and the occasional need for such equipment makes renting a more cost-effective option, there's a constant demand for the services of an AV equipment rental business. By offering a range of AV equipment, such as microphones, mixers, projectors, speakers, and so on, you can cater to various events and occasions, from weddings and corporate events to concerts and parties.

Bounce house rental business

Catering to children's parties and other events, bounce house rental businesses offer inflatable attractions that can provide hours of entertainment for young guests. These businesses can potentially expand into other inflatable attractions, such as obstacle courses and water slides, to diversify their offerings and attract a broader range of customers.

By targeting parents as your primary customers and focusing on customer satisfaction, your bounce house rental business can become a popular choice for families planning their next event.

Read more about bounce house rentals:

Event venues

The key to a successful event lies in the perfect venue. Event venues offer a multitude of options and can be a great source of income. From elegant banquet halls and state-of-the-art conference centers to art galleries, hotels, museums, and even outdoor spaces, these venues are designed to cater to a wide range of events and accommodate various customer requirements.

If you have a property or commercial space that you can envision as a fantastic event location, don't hesitate to rent it out to those in need.

Wedding and bridal rentals

Wedding and bridal rentals cater to the desires of brides and grooms, as well as their loved ones and guests, by offering a wide range of products and services for the grand occasion. These rental businesses go above and beyond to provide exquisite wedding dresses, stylish suits, elegant accessories, and expert event planning and coordination services.

Weddings are often seen as the pinnacle of a romantic journey, and it's no surprise that couples often seek a little extra assistance to make their big day truly unforgettable. However, don't be fooled by the romance; this market is bursting with potential and is a prime opportunity for ambitious entrepreneurs to explore.

With a bit of research on the latest wedding trends and popular venues, you can swiftly establish a profitable wedding rental business that caters to the needs and desires of soon-to-be-wed couples.

Fashion and clothing

Generally speaking, people want nice, trendy, high-quality clothes to wear. However, following trends and investing in new pieces can become extremely costly, and you'll end up running out of space for all of your clothes. Because it's all about convenience, quality, and wanting to be trendy, clothing rentals offer an excellent solution for those looking to spice up their wardrobe — either for one particular event or a whole season. Furthermore, an ever-growing number of consumers, particularly those from Generation Z, are embracing more sustainable shopping habits when it comes to their clothing choices. This shift in behavior is fueling the expansion of the apparel rental market.

Fashion and clothing rentals offer a unique opportunity for customers to experience high-end fashion and accessories for a specific duration. While renting clothes isn't new, with bridal wear, prom dresses, and suits being rented out for ages due to their cost-effectiveness, there's still a vast market full of niches to explore. These include plus-size clothing, designer pieces, and maternity wear. Let's delve deeper into this.

Dress rentals

Dress rentals are a versatile rental business idea that can cater to various demographics, including city dress rentals, premium dress rentals, and dress rental services for special events like weddings and formal occasions. By offering a range of dress rental options, your business can cater to different customer needs and preferences, from high-end designer gowns to more affordable options for budget-conscious shoppers.

To further boost your revenue, consider offering additional services, such as alterations and styling consultations, which can attract more customers and keep them coming back for more.

Suit and tuxedo rentals

Suit and tuxedo rentals cater to men and women seeking formal wear for events like weddings, galas, and other special occasions. The profitability of a suit and tuxedo rental business depends on factors like your target audience, competition, and additional services offered. By offering a range of suit and tuxedo rental options, your business can cater to different customer needs and preferences, from designer suits and tuxedos to more affordable options for budget-conscious shoppers.

To further boost your revenue, consider offering additional services such as alterations and styling consultations, which can attract more customers and keep them coming back for more.

Baby clothing and maternity wear

Baby clothing and maternity wear rentals are a growing market in the apparel rental industry. This sector caters to the needs of expecting mothers and parents of young children, providing them with a cost-effective and environmentally friendly alternative to buying new clothes that will only be used for a short period.

Expectant mothers can rent stylish maternity clothes that accommodate their changing bodies without having to invest in a whole new wardrobe that they'll only wear for a few months. For parents of young children, baby clothing rentals offer the convenience of always having appropriately sized clothing for their rapidly growing little ones.

Some businesses even offer subscription services, delivering a new set of clothes every few months as the baby grows while allowing customers to return outgrown clothes into circulation.

This rental business idea not only helps parents save money and reduce waste but also gives them access to a wider variety of styles and brands than they might otherwise afford. Plus, it saves them the hassle of storing or disposing of outgrown clothes. Consider exploring opportunities to expand your offering to other baby equipment the parents of a newborn may need.

Seasonal clothing

Maintaining a diverse wardrobe is necessary in regions where the changing seasons require a variety of clothing. While renting all of one's clothing might not be practical, renting out seasonal attire is a profitable business opportunity. For instance, bulky winter coats take up a lot of closet space.

Considering that these are everyday wear, exploring a long-term rental or subscription model may be beneficial.

Casual clothing


Casual clothing rental businesses have become increasingly popular, catering to customers who are looking for everyday wear and clothing typically but not only for a longer rental period. By offering a wide range of casual clothing rental options, your business can meet the diverse needs and preferences of customers, ranging from designer jeans to t-shirts. By offering a variety of styles and price points, you can attract a diverse customer base and establish your business as a go-to destination for stylish and affordable fashion.

As with baby and seasonal clothing, the subscription model might be the best way to go.


The rental of accessories, such as jewelry, handbags, and other items for special occasions, can be a lucrative addition to your clothing rental business.

Tech and Electronics

A tech rental business allows customers to access high-end technology and gadgets for a predetermined period.

By 2024, the projected revenue for consumer electronics and appliance rental in the United States is estimated to reach $9 billion, according to Statista.

By offering a range of tech and electronics rental options, your business can cater to different customer needs and preferences, from high-end professional equipment to more affordable options for budget-conscious shoppers.


In a world where smartphone manufacturers are introducing new models every year, renting or leasing will allow people to have access to the latest models. This is particularly beneficial for tech enthusiasts who always want the latest features and specifications at their fingertips.

A subscription model is the most suitable strategy as the need for a phone is constant, and rental periods are inherently more extended. This model also provides flexibility to the customers as they can easily switch between different models and brands per their preferences without any significant financial commitments.

When phones are returned to the retailer, they can be serviced and used again or recycled as parts. This practice promotes sustainability as it reduces electronic waste and optimizes the use of resources. It also provides a solution for the issue of electronic waste, which is a growing concern worldwide.

Microchips and components are playing an increasingly central role in technological development. The rental model fosters the recycling of components, which helps manufacturers in the face of global chip shortages. These shortages have been a significant hurdle in the tech industry recently, impacting the production of various electronic devices. Therefore, a business model that promotes the recycling and reuse of these components can contribute significantly to sustainability and decrease manufacturers' supply chain risks.


As with smartphones, computers are constantly evolving, and the next big thing is always around the corner. Therefore, owning a personal computer can sometimes feel like a race to keep up. With new models and upgrades being released almost yearly, the computer you buy today could very well be outdated by the time you finish paying it off.

This is where the rental and subscription-based models come into play. Instead of investing a large sum of money in a computer that will be obsolete in a few years, customers can rent or subscribe to a PC for a fraction of the cost. This allows them to always have access to the latest technology without breaking the bank.

Moreover, with data increasingly being stored in the cloud, the importance of owning high-end hardware is diminishing. As long as you have a device capable of connecting to the internet, you can access your data from anywhere, at any time. This shift towards cloud-based computing has further reduced the need for owning a personal computer, making rentals an even more attractive option.

The rental model also offers flexibility. If a customer needs a high-end computer for a short-term project, they can rent one for the project's duration and then return it. This eliminates the need to invest in expensive equipment that will only be used occasionally.

In conclusion, the rental and subscription-based models for personal computers offer an affordable and flexible solution for customers to stay up-to-date with the latest technology trends. They represent a shift in how we think about owning technology, moving away from the idea of ownership and towards a model based on access and service.

Cameras and photography equipment


Anyone who enjoys or works in photography knows how expensive it is to invest in good equipment and how frustrating it is when inadequate tools get in the way of your vision. The cost of purchasing high-end cameras, lenses, and other related equipment can be quite prohibitive, especially for amateurs or freelancers just starting their photography journey.

Creating a specific mood and outcome requires different features in the camera body, lenses, and other equipment. For instance, a wide-angle lens might be needed for landscape photography, while a telephoto lens would be more suitable for wildlife photography. The need for different types of equipment for various photography styles adds to the overall cost of the hobby or profession.

Therefore, renting these tools is very attractive to consumers, making the camera rental business very lucrative. A photography equipment rental business can offer customers a wide range of cameras and accessories, allowing them to use high-quality equipment without the hefty price tag. This can be especially beneficial for those who need specific equipment for a one-time event or project, such as a wedding or a wildlife photography expedition.

Amateurs and freelancers can create a significant source of side income by renting out some of their equipment to others. For larger stores selling photography equipment, a rental service is a 100 percent sure bet to improve customer experience and loyalty. Providing a rental service allows shops to cater to a broader customer base, including those who cannot afford to buy the equipment outright. This can lead to increased customer loyalty, as customers will likely return to a shop that offers flexible options for accessing photography equipment.

Vehicles and mobility

Vehicle rental services are available for leisure, business, and industry. These businesses cater to various occasions and customer needs, from individuals seeking temporary transportation solutions to businesses in need of specialized vehicles for specific purposes.

The car rental industry is well established, with the global car rental market estimated to be worth $99 billion and projected to reach $111.6 billion by 2027. Major players such as Hertz, Avis, and Enterprise dominate the industry, but there is still room for newcomers to carve out their niche and make a name for themselves.

In addition to passenger cars, vehicles such as vans, trucks, boats, and even airplanes are available for rent for diverse needs. However, our list focuses on the most common options.



Car rentals are a staple in the rental industry, serving a myriad of needs. Whether it's a tourist needing a vehicle to explore a new city, a business professional, or someone needing a replacement vehicle while their car is being repaired, car rentals provide a flexible and convenient solution.

The car rental industry includes several different types of vehicles to cater to different customer needs. These range from economy and compact cars for budget-conscious travelers or those needing a small car for city driving to luxury vehicles and SUVs for those looking for more comfort, space, or a touch of luxury.

Moreover, a car rental business can generate additional income by renting out GPS navigation systems and child safety seats or adding additional drivers to the rental agreement, providing customers with a comprehensive and convenient rental experience.


Van rentals are an excellent option for those needing a larger vehicle for a short period. This could be for various reasons, such as moving house or transporting larger items.

In addition to the rental of the van itself, you can also offer additional services such as packing materials for movers. This provides an extra level of convenience for your customers and can also serve as an additional revenue stream for your business.

To ensure customer satisfaction, it's important to maintain a fleet of reliable and clean vans and offer flexible rental periods to accommodate short- and long-term needs. With the right approach, a van rental business can be profitable and have a steady demand.



The market for RV rentals is expanding globally, with a projected worth of over $1 billion in the next few years. Currently valued at around $800 million in 2021, this market has a compound annual growth rate of 7.4%. With campervan nightly rental rates averaging around $200 or more, this has the potential to be a highly profitable business if managed effectively and efficiently.

Recreational Vehicles (RVs) provide a unique travel experience that combines transportation and accommodation in one convenient package. As such, RV rentals have become popular for travelers seeking a more personal and flexible travel experience. Whether it's a family vacation, a road trip with friends, or a solo adventure, renting an RV offers the freedom to travel at your own pace and the comfort of having your own space wherever you go.

RV rentals cater to a wide range of customer needs and preferences. From compact camper vans to luxurious motorhomes, an RV suits every type of traveler and budget. For those seeking a budget-friendly option, smaller RVs and camper vans offer basic amenities and are easy to drive and park. On the other hand, larger RVs and motorhomes provide more space and comfort, with amenities such as a fully equipped kitchen, a bathroom, and separate sleeping areas, making them an excellent choice for longer trips or travelers who value comfort and convenience.

In addition to the rental of the RV itself, many RV rental businesses offer additional services such as trip planning assistance, camping equipment rentals, and optional add-ons like GPS navigation systems, Wi-Fi, and entertainment systems. These services provide an extra level of convenience for customers and can also serve as an additional revenue stream for your business.

With the increasing popularity of RV travel and the growing trend towards experiential travel, starting an RV rental business can be profitable. By offering a range of RV rental options and focusing on customer satisfaction, your RV rental business can become popular for travelers seeking a unique and flexible travel experience.


Starting a motorcycle rental business offers an array of opportunities, particularly in regions known for picturesque landscapes or urban settings where efficient travel is crucial. Both tourists and local enthusiasts are among the primary clientele. With the evolution of electric motorcycles, eco-conscious riders also form a potential market segment.

To ensure the venture's success and reputation, safety must be paramount. Regular maintenance of motorcycles, offering essential safety gear such as helmets, and ensuring customers have a valid motorcycle license are crucial. It's also wise to provide introductory orientation sessions on safe motorcycle operation.

Comprehensive insurance coverage is indispensable, as is clear communication through rental agreements that outline safety guidelines and liabilities. Offering roadside assistance, ensuring motorcycles have emergency contact information, and perhaps even equipping them with GPS for tracking and emergencies can further enhance safety measures and enjoyable riding experience.

Lastly, a feedback system allows the business to adapt and address concerns promptly, ensuring the venture is not only profitable but also reliable and trustworthy. This holistic approach ensures customers have a memorable experience while prioritizing their safety.



If you've visited any bigger city in the last few years, you can't have missed the appearance of electric scooters on the streets. As urban populations grow, so does the demand for alternative, eco-friendly, and efficient transportation options. E-scooter rental businesses are emerging as a popular solution to address these needs, offering a convenient and enjoyable way to explore cities, commute to work, or simply enjoy a leisurely ride.

While the scooter-sharing business is a particularly competitive (and heavily financed) market, especially in large cities, smaller companies have the opportunity to differentiate themselves with a value proposition and business model. In addition, smaller businesses are better placed to operate in smaller market areas due to a more flexible cost structure.



Boat rentals are a versatile rental business idea with a vast range of possibilities. From casual boaters looking to enjoy a day out on the water to avid anglers seeking a reliable fishing vessel, boat rentals provide a flexible and convenient solution.

The boat rental industry includes several different types of vessels to cater to different customer needs. These range from small rowboats and kayaks for those seeking a relaxing paddle around a lake to larger powerboats and sailboats for those wanting to explore the open sea. Luxury yachts are also available for customers looking for an elevated boating experience.

In addition to the rental of the boat itself, many boat rental businesses offer additional services such as guided tours, fishing equipment rentals, and optional add-ons like GPS navigation systems and entertainment systems for extra income.

Whether you're near an ocean, a lake, or a river, starting a boat rental business can be a great way to capitalize on your location and provide a fun and memorable experience for your customers.

Jet skis


Launching a jet ski rental business presents immense opportunities, especially in regions renowned for their waterfront attractions or where water sports are a prime leisure activity. Tourists, beachgoers, and water sports enthusiasts form a significant portion of the potential clientele. Given the increasing appeal of water-based activities, even local people might be tempted to indulge in the thrill of riding jet skis on weekends or holidays.

Ensuring safety is essential in such a venture. Regular maintenance checks, offering standard safety gear like life jackets, and verifying customers have any required licenses are fundamental. It's also beneficial to provide orientation sessions detailing the safe operation of jet skis and familiarizing users with local waterway rules.

Comprehensive insurance that covers potential accidents is vital, and rental agreements should transparently convey safety guidelines and responsibilities. By combining exhilarating experiences with rigorous safety measures, a jet ski rental business can thrive, ensuring customers enjoy the thrill of the water with peace of mind.

Furniture rentals


As people's lifestyles evolve, so do their needs and preferences. The furniture rental industry is perfectly poised to address these changing dynamics.

One of the primary reasons furniture rentals make a great business idea is the flexibility they offer customers. In today's fast-paced world, individuals and businesses often require temporary solutions for their furnishing needs.

Furniture rentals cater to various situations, such as people relocating for work or study, short-term rentals for events and conferences, and temporary housing arrangements. The convenience of renting furniture for a limited time without the commitment to ownership appeals to many customers, from individuals to corporations.

The broad market base offers ample opportunities to specialize in specific niches or cater to a diverse clientele, including residential clients, corporate offices, educational institutions, and event planners. This versatility allows for the potential to scale and expand the business in various directions.

You can make a significant return on investment by maintaining an inventory of high-quality, durable items and maximizing their usage through multiple rental cycles.

Property rentals

Office space and desk rentals


Initiating an office rental business holds great potential, especially in urban centers where startups, freelancers, and even established businesses are seeking flexible work environments. In today's dynamic professional landscape, many are turning away from traditional office leases in favor of more adaptable, cost-effective solutions. Agile office space businesses offer their clients flexible options ranging from hourly-based pricing to monthly and annual contracts of individual desks to entire offices. The potential clientele ranges from individual freelancers to budding entrepreneurs and even teams from larger companies seeking temporary or project-based spaces.

Ensuring a conducive and efficient work environment is crucial for long-term success. Spaces should be well-maintained, ergonomically designed, and equipped with up-to-date facilities like high-speed internet and secure access systems. Offering modular setups, which clients can tailor based on their needs, provides added appeal. Comprehensive agreements outlining terms, conditions, and responsibilities are vital to avoid misunderstandings or disputes.

To cater to modern professionals' needs, consider integrating shared facilities like conference rooms, printing stations, and kitchenettes. Encouraging feedback can identify areas of improvement, ensuring that the service remains in tune with the evolving demands of the clientele.

By merging functionality with flexibility, an office space rental business can cater to the modern work paradigm, offering clients a blend of convenience and professionalism.

Storage solutions


The storage rental business is another profitable idea that caters to a wide range of customer needs. Whether it's individuals needing a secure place to store their belongings during a move or renovation, businesses requiring extra space for their inventory, or students seeking a temporary storage solution during the summer break, storage rentals provide a flexible and convenient solution.

There's an increasing demand for additional storage space, supported by the projected development of the global self-service storage market.

Storage rental businesses typically offer a range of storage options to cater to different customer needs. These can include self-storage units of various sizes, climate-controlled units for items sensitive to temperature and humidity, and secure storage for valuable items.

In addition to renting the space itself, many storage rental businesses offer additional services such as packing supplies, moving services, and insurance coverage for stored items. These services provide an extra level of convenience for customers and can also serve as an additional revenue stream for the business.

With the increasing demand for storage solutions and the growing trend towards downsizing and decluttering, starting a storage rental business can be profitable.

Vacation rental


Do you have a property you could rent to tourists when you are not using it?

This could be an apartment in the heart of the city, close to popular tourist attractions or public transportation, or a countryside cottage providing a peaceful retreat away from the hustle and bustle of city life. Vacation rentals offer the comfort of a home-away-from-home, and many travelers prefer them over hotels for their unique features and personal touch.

This model works both as a side or as a full-time business. As a side business, it can be a great way to generate passive income without requiring much time. As a full-time business, it can be expanded by acquiring and managing multiple properties.

Furthermore, you can enhance the guest experience by offering additional services such as guided tours, airport transfers, or even partnering with local businesses to provide special offers to your guests.

The success of a vacation rental business depends on various factors, such as the property's location, accommodation quality, price, and reviews from past guests. Therefore, ensuring that your property is well-maintained, accurately listed with high-quality photos and detailed descriptions, and competitively priced is important.

Pop-up shop and booth rentals


Pop-up shop and booth rentals allow businesses and entrepreneurs to showcase their products and services in temporary retail spaces, trade shows, and events. By providing a range of pop-up shop and booth rental options, your business can cater to customers' needs and preferences, from high-end designer spaces to more affordable options.

Home improvement

Home improvement rental businesses, such as tools and construction equipment rentals, offer customers the opportunity to access the necessary equipment for their projects without long-term ownership. These businesses cater to a variety of customer needs, including:

  • Homeowners

  • DIY hobbyists

  • Professional contractors

Tools and construction equipment


Tools and construction equipment rentals are a popular rental business idea, catering to homeowners and professional contractors needing specialized equipment for their projects.

Whether it's power tools for a DIY project, cleaning tools for an unexpected stain, or just a drill for hanging up a piece of wall art - for most people, it doesn't make sense to go out and buy all of the needed tools and parts for one small project since power tools take up space and most of the time are expensive, considering the number of times you'd be using them.  

The consumer tool rental market is one of the fastest-growing rental sectors, expected to double in size by 2026. Home Depot, an American retailer specializing in everything home improvement-related, started renting out power tools in 1995. For a long time, they were one of the few known businesses that provided individuals with tools for short-term renting. Otherwise, the industry mainly focused on contractors and B2B renting. 

Now, with the growth of DIY projects and upcycling furniture, tool rentals are more in demand than ever before. Just like with many other rental services, you start your tool rental business with a small inventory, focusing on the needs of a specific target audience.

Other potential rental business ideas

Dumpster rentals


Dumpster rentals might not be the first thing that comes to mind when you think of a lucrative business idea. However, this often overlooked industry holds incredible potential for entrepreneurs looking to establish a profitable, scalable, and environmentally friendly enterprise. With a steady demand, low barriers to entry, and a simple business model, a dumpster rental business can be an ideal opportunity for those seeking success in a niche market. One of the most appealing aspects of the dumpster rental industry is the constant demand for such services. Construction projects, renovations, cleanouts, and events always occur, creating a consistent need for waste management solutions.

Starting a dumpster rental business is relatively straightforward. While it requires some initial investment, the starting costs are relatively low compared to other industries. All you need to begin is a truck, dumpsters, and a yard. As your customer base grows, you can effortlessly scale your business by expanding your fleet of dumpsters. The simplicity of the business model also makes it easier to manage the company and track its performance. You rent out dumpsters to clients, collect the filled dumpsters, and dispose of the waste — it's as simple as that!

Not only is a dumpster rental business financially rewarding, but it's also environmentally friendly. You contribute to a cleaner and more sustainable world by providing proper waste disposal services.

Trailer rentals


Trailer renting has grown significantly over the past years and hasn't gone unnoticed by larger retailers, especially for industries like home improvement and furniture, where the bigger, bulkier items can't necessarily fit in a regular car's trunk. This has opened a new opportunity to expand their offering and start renting trailers by the day or the hour.

However, you don't need to be a large corporation with a fleet of trailers to get started; you can put into use what you already own. And since trailers are extremely versatile and can be used for anything from moving furniture, going on road trips, and gardening, you'll be able to reach a larger audience.

Educational and training equipment rentals


Educational and training equipment rentals offer businesses, schools, and organizations the opportunity to access specialized equipment and resources for a predetermined period.

Your business can meet the diverse needs and preferences of customers by offering a wide selection of educational and training equipment rentals. From state-of-the-art laboratory equipment to more budget-friendly options, you can provide the perfect solution for every customer.

To further boost your revenue, consider offering additional services, such as training and support, which can attract more customers and keep them returning.

Medical equipment rentals


Venturing into medical equipment rental can be both rewarding and essential. The clientele can be diverse: hospitals in need of supplementary equipment during peak times, clinics with budget constraints, home-based patients requiring recovery aids, or even medical events and training programs needing specific devices for short durations. Catering to such varied requirements demands a versatile business model. Thus, a tiered rental system — offering short-term, medium-term, and long-term leases — can be particularly effective.

Ensuring that the equipment is consistently of the highest standard is non-negotiable. Regular maintenance, rigorous sanitation protocols, and strict adherence to industry regulations are paramount. Given the critical nature of the field, the equipment should be inspected before and after each rental, ensuring functionality and patient safety.

One potential edge is to offer value-added services. For instance, providing delivery and pickup services for heavier equipment can be a boon for home-based patients or smaller clinics.

By merging high-quality equipment offerings with impeccable service, a medical equipment rental business can thrive and play a crucial role in supporting healthcare providers and patients.


In conclusion, the world of rental businesses offers many opportunities for entrepreneurs looking to make their mark in a growing industry. By focusing on customer satisfaction and offering a range of rental options, you can build a successful and profitable rental business that caters to various customer needs and preferences. So, why not explore the exciting world of rental businesses and embark on your journey to success? With the right strategy, dedication, and a keen understanding of your target audience, there's no limit to what you can achieve in the rental industry.


    Make anything rentable in just a few clicks.

    Get started now

    Article written by Eliisa L.

    The storyteller that spends her time in the studio, outdoors, or creating the best, most relevant content for rental shops.