Why Gen Z and Millennials Are Choosing Recommerce

There’s growing conversation around how Gen Z and millennials are shifting away from ownership—and toward access and secondhand options.

The reason? It’s not just convenience or pricing. It’s values.

These generations are more tuned into sustainability, ethical sourcing, and minimizing the environmental impact of their consumption. They want to know:

• Was this product made ethically?
• Does it contribute to waste or overproduction?
• Can I use it without owning it?

Recommerce—whether through rentals, subscriptions, or secondhand purchases—gives them a way to live their values without compromising on access.

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