TWICE Commerce 2.0 for Rentals: From Serialized Inventory to Dynamic Pricing and Multi-Locations

Karri: Let's start with, I'm a rental entrepreneur and I sign up to the new TWICE Commerce 2.0. What happens then and how is it going to help me run my business?

Tuomo: After you sign up, you already have an online store out of the box. It can sell both bookings and sales items. At first, your store, inventory, orders, listings, and customer records are empty. The first step is usually adding inventory so you can productize it and make it available online.

Tuomo: You can add inventory via CSV upload, create items manually, or snap a picture and our AI identifies the item and creates an inventory record. After items are added, they are not automatically visible in your store—you create a listing to make them available. In the listing, define pricing and fulfillment rules. You can say you need a specific SKU or item code, or match by attributes like make and model—e.g., anything with brand Canyon and a specific model. Once you publish the listing, customers can check out a booking or buy a resale item. You receive the order in admin, fulfill it, and TWICE stores the customer record and inventory usage.

Karri: If I already have inventory in another rental system, can I import it—including usage hours or similar data?

Tuomo: Yes. Use the inventory import via CSV. The CSV can be largely free-form—map each column’s type (number, date, string, etc.) and decide what to import. You can also map unique codes you plan to use, for example with a barcode reader. After mapping, the import is quick, and your existing data is available for building your store and operations.

Karri: How do daily operations live inside TWICE—breakages, missing items, maintenance, and growth?

Tuomo: Start from what happened. If an item returns broken, find the stock record and either create a maintenance reservation (blocking availability) or mark it in maintenance until further notice. Record notes, remove it from availability, and attach costs. To grow, add more inventory or create more listings that reference the same stock—like a higher-priced weekend offer. You can also add new locations. The built-in CRM lets you review customers from the past two months, target top buyers, or re-engage lapsed customers with a weekend special.

Karri: What about pricing—weekend or seasonal pricing and more complex options?

Tuomo: You can define seasonal price tables—summer, winter, etc. On each listing, set purchase prices (to buy the asset) and booking prices (to rent it). For booking, choose fixed package pricing—two days, three days, two hours—with set prices, or rate-based pricing—one day costs 50, each additional day 30. The storefront calculates price from the chosen start and end times. Advanced rules let you constrain options—like a three-day package purchasable only on Fridays for a weekend bundle—or use dynamic rate-based pricing to charge higher rates on weekends than weekdays.

Karri: At season end, how do I analyze performance and make decisions for next year?

Tuomo: Each asset can drive insight. Filter your inventory—for example, bikes—and review basics like profitability and average orders per item inside TWICE, or export to Excel for BI analysis. Identify the most revenue-driving categories to invest in next season. Do similar analysis with customer records—who purchased the most, highest average order value, and most profitable segments—to guide inventory and pricing decisions.