If you’re a circular business expanding into rentals, here are a few key strategic takeaways:
- Accept the learning curve
- Some inventory will be sacrificed in the early stages. Don’t over-optimize on day one — run, learn, and evolve.
- Track unit-level data
- You can’t improve what you don’t track. Whether it’s profitability or lifecycle events, make sure your inventory system supports per-item tracking.
- Model pricing with realistic payback periods
- Aim for full return on investment within one to two seasons, including resale value at the end of life.
- Automate where possible
- Use software for pricing, fulfillment, and availability — and structure operations so that tasks like washing, inspecting, or refurbishing can be done in bulk.
Start small, learn fast, scale wisely.
#TWICECommerce #CircularStrategy #RentalPlaybook #Recommerce #InventoryThinking
