Resale in Economic Downturns: Demand Shifts, Cheaper Supply, and a Fast-Start Playbook

Resale opportunities in economic downturns

When the economy cools, shoppers prioritize value and supply becomes cheaper through liquidations, trade-ins, buybacks, and overstocks. This is the ideal time to launch or scale a resale line with refurbished and secondhand products that deliver quality at a better price.

Why now

  • Customers trade down without giving up quality.
  • Acquisition costs drop as more inventory hits the secondary market.

How to launch fast

  • Define grading and inspection standards to protect trust.
  • Refurbish with tracked parts and labor to know true COGS.
  • Price to velocity with floors and markdown rules.
  • Offer warranty and clear returns to reduce buyer risk.
  • Activate online store, POS, and marketplaces together.

What to measure

  • Margin per item and net recovery after fees and shipping.
  • Days in stock, sell-through by channel, and stock turns.
  • Cash conversion cycle from intake to sale.

How TWICE Commerce helps

  • Buyback intake workflows with item-level cost tracking.
  • Refurbishment work orders with parts and labor.
  • Multi-channel listings with availability sync.
  • Reports for margin, aging, and recovery to guide pricing.

Use the moment to build a trusted resale program that converts price-sensitive demand and turns affordable supply into healthy margins.