Rent over buy during downturns
When budgets tighten, customers choose access over ownership. Occasional needs like a once-a-year ski trip are perfect for renting. Rentals win on value, flexibility, and lower risk, creating a strong opportunity for growth.
How to capture demand
- Price against the cost to buy with clear savings messaging.
- Offer flexible durations: daily, weekend, weekly, and seasonal.
- Bundle essentials: gear, accessories, insurance, and delivery.
- Reduce friction with fast online booking, deposits, and clear policies.
- Promote try before you buy with a path to convert to purchase.
Operate for profit
- Optimize utilization with live availability and maintenance readiness.
- Use peak and off-peak pricing and inventory caps.
- Track item-level revenue, cost, and margin.
- Measure lead time, conversion rate, and refund reasons.
How TWICE Commerce helps
- Real-time availability across online store, POS, and channels.
- Security deposits, pricing rules, bundles, and add-ons.
- CRM with automated communications for reminders and upsells.
- Reports for utilization, aging, and item-level profitability.
Align offers to value-seeking customers and make booking effortless. With the right tools, your rental business converts more demand while customers save money and avoid owning rarely used gear.
