Recommerce analytics that fuel your ad algorithms
In rentals and recommerce, analytics is not just about reports. It is about sending high quality conversion signals from every touchpoint so ad platforms optimize bids and audiences automatically. Your commerce OS should cover the basics, then connect to specialized tools that turn events into results.
What the commerce OS should provide
- Clean events for orders, pickups, returns, and cancellations.
- Who bought what and when, tied to inventory and availability.
- Consent tracking to respect privacy while enabling measurement.
Connect to specialized analytics
- GA4 with server‑side tagging for resilient measurement.
- Meta Conversions API, Google Ads Enhanced Conversions, TikTok Events API.
- De‑duplication and consistent IDs across web and POS.
Bring in‑store into the loop
- Send POS sales as offline conversions or server‑to‑server events.
- Match with order ID, timestamp, and hashed contact data when consented.
- Attribute blended journeys to improve ROAS and reduce CPA.
Instrument every touchpoint, unify identities, and monitor delivery diagnostics in each ad platform. With the right connections, your data becomes ad fuel that drives growth while honoring customer consent and privacy.
