Before recommerce platforms, before buyback programs, peer-to-peer trade was already thriving — garage sales, flea markets, and bulletin board listings were all early forms of circular commerce. At its core, peer-to-peer recommerce is about individuals exchanging goods directly, without facilitation from retailers or aggregators.
This includes in-person exchanges like garage sales, local thrift events, and neighborhood meetups. Transactions are cash-based or mobile-pay driven (e.g., Venmo, MobilePay) and depend on social trust: you often meet face-to-face and decide on safe, local venues for the trade. The key strengths are immediacy and low friction, but discoverability is limited — your audience is only as wide as your neighborhood.
The digital version adds a social platform layer. Classified sites and social media groups (Facebook Marketplace, Craigslist, Blocket) allow anyone to post items for sale, connecting communities regionally or globally. Traditionally, these have been simple listings — no payment facilitation, no integrated logistics — but many are now expanding toward trust and shipping facilitation, such as verified profiles, secure payments, or platform-backed delivery options.
Artificial intelligence is revolutionizing peer-to-peer commerce. Modern tools can now identify, grade, and even price items based on a single photo, dramatically improving the visibility of the estimated $600 billion in untapped goods sitting idle in U.S. households. AI-driven cataloging helps both C2C marketplaces and corporate take-back programs identify potential resale supply and trigger personalized resale or replacement offers.
Whether online or offline, the two recurring challenges are trust and verification. Sellers need credibility; buyers need assurance the item is real. The modern “AI + social” peer-to-peer ecosystem aims to solve this — turning neighborhood swaps into a globally discoverable, data-rich market for secondhand goods.
Tuomo: I think peer-to-peer is probably the oldest form of recommerce. It's essentially two people meeting and exchanging or selling goods just as individuals without any facilitation by anyone. We've split peer-to-peer into two categories. We have the offline recommerce which is like in-person drifting or garage sales or that kind of really old-school thing that where you meet with someone face-to-face and you're selling your goods that you have in your household. It's quite regional due to that fact and there's not necessarily a lot of shipping or payment facilitation because it's face-to-face transaction so it might be cash-based or then you have something like Venmo there but it's effectively maybe Venmo has been there or kind of in Nordics maybe Mobile Pay or similar have been the biggest disruptions here that you can all of a sudden exchange money digitally when meeting face-to-face. It's super social, the trust facilitation might be social so if I might do some background checks, who is this person and define where do we want to meet, whether it's at a Starbucks or whether it's at our home or what would be the kind of place where I feel comfortable doing this peer-to-peer transaction.
Tuomo: Now that's like the offline re-commerce side of things. Then we have another super old-school which kind of peer-to-peer version which is we could call it social re-commerce and the only thing that is added there is a social platform so it's a Facebook group or it's for example Facebook Marketplace or Grexlist or in Nordics Blocket might be a good example. So these are classified sites where someone just kind of puts it out of the world that I have this thing please be in contact if you need it. Old-school classifieds might be like newspapers or even like bulletin ports at a community center or similar where the idea is that you just make it kind of posted to the world that I have this thing. These are super large markets also we're talking about hundreds of billions but there may be a bit less efficient since it's based on pretty much just connecting people but not facilitating the actual transaction in between.
Tuomo: Lately in the market you've seen some players kind of starting to expand from this space towards the consumer-to-consumer transaction facilitation so in Nordics you've seen Blocket starting to kind of offer also shipping and payments facilitation between the two peers being selling and buying goods. One could kind of easily see Facebook Marketplace adding maybe payment facilitation or adding some trust facilitation in saying that okay this is a profile that have existed for tens of years so it wasn't spanned out yesterday in order to do a scam or similar. So there are things where social platforms can try to kind of elevate their profile here. I think next door in US is a good example where they've gone off again on a neighborhood level tried to vacillate some re-commerce happening there.
Karri: The challenges sound that they are a little bit different on the online and offline so in offline it's probably about the discoverability and how wide is your market if you're just selling local and then online where you have other potential sellers and buyers it's probably a lot on the trust.
Tuomo: Yeah the kind of the larger audience comes at the cost of maybe potential scam. But yeah the more offline you are the more local you are there's like inherent trust built into it but then it's the discoverability but this is also where things like AI is super interesting so now we are in a world where people snapping a photo of an item kind of that an AI can already from that photo in a decent quality authenticate or inspect what is this good even create it even give it a value which makes this like 600 billion dollars worth of untapped unindexed good sitting at the households of Americans for example a interesting potential for supply so and this supply is like it could be flowing to peer-to-peer it could flow to C2C platforms you can most of the C2C platforms have already implemented a kind of a listing experience where it's all about just taking a photo and then AI covers the rest but it's also interesting for for corporates and that are looking to take back their goods or buy back their goods or getting the knowledge that hey someone selling their old TV maybe now would be a good time to sell them a new one so it is this kind of digitization driven by AI which is making a lot of interesting disruptions in the let's say indexing of the supply side of things.
Karri: It sounds like there are these shared challenges between all of these segments that has to be trust and also on the single item level so you need to know that this is a real item and this is a real listing.
Tuomo: Yeah definitely and it's the same stuff if anyone has watched you know those TV shows where they go and hunt for collectibles in in garages and kind of abandoned houses and so on and then you have those people that have dedicated their life in identifying rare finds or and then usually this they know a friend who knows this product category and then they go ask like is this is this the real thing so it is super interesting kind of a scenery it's it's even so interesting that you can make TV shows.