As rental and recommerce businesses expand into multiple marketplaces, one question becomes critical: Where do you actually manage your orders, inventory, and customers?
With the new Twice platform, the answer is simple — every channel connects, but each stays independent.
When merchants connect to several sales platforms, every channel often has:
This creates a mess of disconnected dashboards, making it nearly impossible to see everything in one place.
Twice’s new platform solves this by offering modular decoupling — meaning that orders, inventory, catalog, and customer management are independent modules, all accessible through the same interface.
Merchants can choose exactly how deep they want to integrate:
This modularity also makes it easy to add new sales channels one by one, without re-engineering the entire system.
By decoupling every major function — orders, inventory, catalog, and customer data — Twice becomes the connective layer for circular commerce.
It lets marketplaces innovate on the front-end experience while maintaining a single, consistent operational source of truth for merchants.
This is the infrastructure that makes multi-channel rentals scalable.
Karri: Let’s say you’re a rental business operating on Twice, and you’re connected to multiple sales channels. Are you managing all of your orders and customer communication inside Twice, or is there still freedom for marketplaces to handle that on their own?
Karri: For example, if a marketplace has a built-in chat or refund system, does that still live there — and can I still see all my orders in one place in Twice?
Tuomo: Yeah, definitely. That kind of decoupling is built into our new platform.
Tuomo: In your orders list, you can have orders that come from third-party channels. Those orders show up in Twice, but they’re not necessarily linked to your own checkout or catalog rules. Instead, each one comes with a deep link back to that platform’s original order.
Tuomo: So you can see, “Here’s an order,” and when you click it, the API includes the link to manage it — whether that’s issuing a refund, handling communication, or viewing payment details.
Tuomo: Many marketplaces use their own checkout and payment systems, and those can’t always be translated perfectly through APIs. So instead of trying to force everything into one tool, we focus on giving you a unified view of what’s happening across channels — a clear operational overview.
Tuomo: If you need to take action, you can just click through to the native system.
Tuomo: This makes the order management layer independent, so you could use our order management without even using our inventory or catalog. It’s all modular.
Tuomo: Of course, if you use all the components — orders, inventory, catalog, customer data, and channels — you unlock deeper automation and availability logic. But it’s not required. You can adopt them one by one.
Tuomo: The same applies in reverse: you can also start adding new sales channels one by one without needing to rebuild your setup. That’s the flexibility we wanted to design from day one.