Turn the off season into on‑brand revenue
When peak demand fades, rental businesses can stay busy by hosting events and meetups. Workshops, guided tours, demo days, and community gatherings bring customers into your store and area, create memorable experiences, and build a loyal audience that returns when the season peaks again.
Why events work in the off season
- Reliable foot traffic and bookings during quiet months.
- New revenue streams from tickets, rentals, and add‑ons.
- Community building that strengthens local brand value.
Ideas to start fast
- Skills workshops and maintenance classes for your category.
- Guided tours and demo days with bundled equipment.
- Community rides hikes or paddles for locals and visitors.
Execution checklist
- Publish an event calendar with pricing capacity and clear inclusions.
- Enable online RSVP ticketing and optional security deposits.
- Bundle rentals and accessories for a complete experience.
- Promote through email SMS social and local partners.
- Collect photos reviews and feedback to market the next event.
How TWICE Commerce helps
- Create event products with dates time slots and capacity control.
- Accept online bookings payments and deposits with automated confirmations.
- Attach rental items to events and sync availability in real time.
- Use CRM segments vouchers and reminders to drive attendance.
- Report on attendance revenue add‑on rate utilization and repeat bookings.
Make your off season a series of well run experiences that generate revenue and loyalty. With TWICE Commerce you can plan market and operate events while keeping inventory orders and analytics in one place.
