Turn item‑level data into lifecycle marketing
Resale and recommerce operators often capture every detail already: when an item was bought, what it cost, who sold it, who bought it, final sale price, and markdown history. That first‑party data can power smarter pricing and highly tailored, useful marketing that customers actually welcome.
What to capture
- Intake date, buy cost, list price, final sale price.
- Markdown trail and time to sell.
- Seller and buyer identity with order links.
- Repeat behavior and basket composition.
What it enables
- Dynamic price guidance from comps and sell‑through.
- Cohorts and lifecycle journeys that predict needs.
- Seasonal and size‑based recommendations.
- Trade‑in, cross‑sell, and win‑back triggers.
Example: children’s resale
Two visits with toddler sizes can imply age and family size. From there you can forecast the next sizes and seasonal gear for years ahead and send timely messages instead of generic blasts.
How TWICE Commerce helps
- Unified item and customer records with full event history.
- Pricing rules, cohorts, and behavioral triggers.
- Email and SMS integrations with dashboards for margin and LTV.
Use the data you already own to price smarter, predict needs, and deliver helpful, personalized messages that drive revenue and loyalty.
