Traditional commerce stacks tied the product catalog to inventory counts so tightly that a single product could not appear in multiple listings without risk. Teams hacked packages and bundles to simulate flexibility, often multiplying data and creating overbooking. A modern approach decouples catalog from inventory, giving you freedom to productize for any channel while protecting stock integrity.
The catalog defines offers, pricing, and content by channel and persona. Inventory holds the real items, conditions, and availability. A listing declares what must be available when purchased, mapping to a stock pool or item rules rather than a unit reserved forever.
Build a flexible catalog on individualized inventory to sell, rent, and subscribe from the same stock. Productize boldly while your inventory system maintains a single source of truth and safeguards against double bookings.