Aggregator Brands Explained: How They Power the Recommerce Market

Aggregator brands are a key part of the recommerce ecosystem.

From the consumer’s perspective, they look like typical retailers offering refurbished or secondhand goods. But unlike corporate recommerce (where brands resell their own returns or manufacture recommerce-specific stock), aggregator brands source their inventory externally.

Where do they get their supply?

• From households
• From other aggregators
• From businesses (like telcos)
• A good example is Swappie, which sells refurbished iPhones. They don’t manufacture phones—they buy, refurbish, and resell, often making them feel like-new to the customer.
• Aggregator brands operate as full-stack recommerce businesses with external sourcing and in-house operations like grading, refurbishment, and resale.

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