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Laajis Urban Outdoors replaced four separate tools with TWICE

Laajis replaced a complex tool stack with TWICE, unifying rentals, tickets, and ski school bookings into one system.
Tibike's owner Gerhard and some of his rental bikes
Written by
TWICE Commerce
Published on
May 4, 2021
Updated on
October 28, 2025

Laajis is one of Finland’s most versatile outdoor resorts — a year-round playground that keeps locals and visitors active no matter the season. In winter, its ski slopes, rental shop, and ski school come alive. In summer, the bike park, adventure courses, and guided tours take over. Running such a dynamic business means managing countless moving parts: inventory, bookings, tickets, and staff — all shifting with the seasons.

Before adopting TWICE (then Rentle), Laajis relied on a patchwork of spreadsheets, forms, and apps to keep its operation running. It worked, but just barely. As the business grew, the complexity became impossible to manage manually. What Laajis needed was a single, easy-to-use platform to power everything — rentals, sales, lift tickets, and experiences — under one roof.

By moving its operations to TWICE, Laajis replaced half a dozen tools with one unified system. The change didn’t just simplify workflows; it freed staff to focus on customers instead of coordination. Today, Laajis runs its rentals, ski school, and ticket sales directly through TWICE — streamlining processes, training seasonal teams faster, and giving every customer a smoother experience from check-in to checkout.

The Finnish Ski Area Association of Finland (SHKY) acknowledged Laajis' incredible work by rewarding it as the best urban resort of the 2018-2019 season.

From Tool Overload to Total Simplicity

Before switching to TWICE, Laajis relied on a tangle of tools — Google Sheets, Trello, forms, and calendars — to manage rentals and bookings. Each worked fine alone, but together they created more problems than they solved: missed reservations, data silos, and too much manual work.

TWICE replaced all of it. What started with streamlining on-site rentals soon expanded to online bookings, payments, ski school scheduling, and lift ticket sales — all running through one platform.

TWICE’s unified system lets Laajis train new staff faster, deliver a smoother customer experience, and stay focused on what matters most — getting people outdoors.

A Step-by-Step Transformation

Laajis didn’t overhaul its operations overnight — the transformation happened step by step. It began with TWICE powering on-site rentals through self-service kiosks, streamlining the check-in and checkout process for guests. Once the team saw the impact, they expanded to online bookings and payments, bringing the same ease and reliability to their digital channels.

Next came ski school scheduling and lift ticket sales — both fully integrated into TWICE. What started as a rental tool evolved into Laajis’ central operating system, connecting every part of the resort’s business under one platform.

For Managing Director Lasse Niivuori, the key win has been simplicity. With a seasonal and part-time team, intuitive tools matter more than long manuals. “If the software isn’t easy to use, we’re on shaky ground,” he explains. “A good user experience means we can improve processes — not complicate them.”

Solving problems together

Laajis didn’t just adopt TWICE — they helped shape it. As one of TWICE’s earliest pilot partners, their feedback played a key role in developing features that make real operational impact for rental-heavy destinations.

For Niivuori, the partnership goes beyond software. “When something comes up, the response is immediate. We solve challenges together,” he says. That open dialogue has made TWICE more than a vendor — it’s become an extension of the Laajis team.

Today, TWICE powers nearly all of Laajis’ revenue streams. But what keeps Niivuori most confident is not just what the platform can do now — it’s where it’s headed. “TWICE already runs our daily operations, but the real reason I’d recommend it is the vision and speed of progress.”

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