RentSki began with a simple idea: make ski rentals more affordable and accessible for everyday families. The business was founded in 2018 by Maria’s father, who had recently moved back to his hometown near the Branäs ski resort in Sweden. Without any previous experience in the ski rental industry, he noticed how expensive and inconvenient it was for many travelers to rent equipment on-site at the resort—and decided to do something about it.
He set up shop along the main road leading to Branäs, making it easy for customers to pick up gear on their way in. From the start, RentSki’s value proposition was clear: high-quality equipment, affordable prices, and personal service. The concept resonated. By the second winter season, bookings had more than doubled—and the business was quickly outgrowing its early tools and processes.
Short Profile
Website: rentski.se
Industry: Ski Equipment Rental
Primary customers: Families and beginner-to-intermediate skiers
Rental volume: ~5,500 customers per season
Location: Near Branäs, Sweden
TWICE user since: 2021
In a recent interview, RentSki’s Head of Operations Maria shared how she joined the company full-time in 2021 and quickly got to work on improving how the business ran behind the scenes. With a background in sales and e-commerce, she brought a fresh perspective—and a strong instinct for scaling things that work. It didn’t take long before she saw a pattern: the service was great, demand was high, but the internal workflows were holding the team back.
From the moment customers walked through the door, the RentSki experience stood out: clean, well-maintained gear, friendly and knowledgeable staff, and a personal touch that made beginners feel welcome. But behind the scenes, things were less polished. The booking process was clunky, orders were tracked manually, and the team relied on printouts and highlighters to manage availability.
As bookings increased, so did the risk of mistakes. The team was spending too much time on coordination and corrections instead of customer care. Maria realized that to grow sustainably, they needed to streamline operations and improve the online experience: The system needed to be scalable, and user-friendly—for both customers and staff. After testing a few options, she found TWICE (back then still called Rentle). She still remembers the first test booking:
“It was like Christmas morning. I could instantly see how much smoother things would be.”
With TWICE in place, RentSki launched a new website, revamped its booking flow, and stepped into the next phase of growth. Customers could now browse and book gear in just a few clicks—no more confusing forms or back-and-forth emails. The front-end felt clean and modern, and the back-end finally matched the pace of the business.
Almost immediately, traffic and orders surged. But with that came new challenges: RentSki didn’t have enough gear to keep up. They had to quickly reorder more equipment, rethink staff schedules, and prepare for a season that was going to be much bigger than expected.
It was a clear turning point. The potential was real—and so was the pressure to deliver.
What had once been the busiest day of the season soon became the calmest day the following year. Demand skyrocketed, and the team had to act quickly—reordering equipment, restructuring schedules, and stepping up operations in every area. With TWICE powering their backend, RentSki was able to scale without losing their grip. Daily operations became smoother, communication with customers improved, and the staff could focus on delivering excellent service rather than fighting fires behind the scenes.
Today, RentSki serves around 5,500 customers each winter season—with just one full-time employee year-round. Most of the work happens in the months leading up to and during the winter rush. RentSki relies on a seasonal crew, streamlined workflows, and smart systems to make it all work.
The inventory has grown to include several hundreds of skis, snowboards, boots, and helmets. TWICE’s built-in inventory and stock management helps keep everything organized and updated in real-time. With exports and booking insights, Maria can review what gear is in demand, decide what to invest in, and prevent over- or under-ordering - even while working remotely.
RentSki has grown into a destination customers actively seek out long before their holiday begins. Around 70% of all bookings are now made online, with customers browsing the full catalog and reserving equipment in advance—often weeks ahead of their trip. This level of preparation has become a core part of the customer experience—especially for parents traveling with kids, who want predictability and as few surprises as possible.
Still, walk-in traffic remains an important part of the business, especially during peak season. The team is equipped to handle last-minute rentals on-site, and has built their in-store operations to support quick checkouts with TWICE handling live stock updates.
Whether customers book days ahead or arrive unannounced, RentSki delivers the same reliable experience: fast, personal, and well-organized.
RentSki has carved out a clear niche: affordable rentals with top-notch service. Prices are often 30–50% lower than at resort-based rental shops, but the experience is far from budget.
The team invests in maintaining their gear, keeping boots clean and dry, and ensuring every customer feels comfortable—especially beginners and families. Parents appreciate the clear product catalog and the ability to book online in advance, choosing exactly what they need.
Extras like optional damage protection and adjustable pickup times make it even easier for people to plan their trip. And with the rental shop located right on the way to Branäs, it’s a natural stop before hitting the slopes.
Like many in the rental space, RentSki is watching changes unfold. More bookings are moving online. Resorts are shifting toward hands-off rental experiences. Weather patterns are harder to predict. And consumer habits are changing too—especially among younger generations, who are more open to renting instead of owning.
Still, the RentSki team is focused on what they do best: offering a personal, reliable, and well-run alternative to high-priced resort rentals.
TWICE isn’t just the booking engine—it’s the core for RentSki’s operations. The team uses it to manage everything from product categorization and inventory tracking to calendar logic, order flows, and point-of-sale integrations. It’s the central hub that ties together their online storefront, walk-in experience, and staff-facing workflows.
During the busy season, staff rely on TWICE’s manual order creation flow to quickly serve walk-in customers. With just a few clicks, they can create new orders, assign gear, and take payment—all while keeping real-time availability in sync across the system. This allows the team to respond quickly during rush hours without slowing down the flow of service.
TWICE connects directly with RentSki’s POS setup, ensuring payments are processed efficiently and order details stay synced. The interface is intuitive enough that seasonal staff can get up to speed in no time, and it works across devices—whether the team is at the front desk or updating inventory from the shop floor.
To stay coordinated, RentSki also uses a suite of cloud tools for team communication and remote planning. This setup allows Maria to manage operations remotely, while the on-site crew delivers smooth service to hundreds of customers each week. When something needs adjusting, the TWICE support team is available to help fine-tune the setup or troubleshoot issues quickly.
“We wouldn’t be able to run the business at this scale without it.”
RentSki isn’t in a rush to scale for scale’s sake. The focus now is on improving the customer experience, upgrading the facility, and investing in new equipment to keep pace with demand.
There’s potential for summer gear or second locations down the road, but the priority remains offering a consistent, high-quality experience every winter. After four seasons powered by TWICE, RentSki is proof that smart systems, clear values, and great service can carry a business far—season after season.
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