TWICE 2.0 is a complete rebuild of our platform on new backend and infrastructure. It is now available, and we have started onboarding both new and existing customers.
New customers can start on 2.0 today by booking a demo at twicecommerce.com/demo. Existing customers can start their migration by submitting the form at twicecommerce.com/lp/migration.
This post covers why we rebuilt the platform, what has changed, and what to expect if you are moving over.
Most commerce software assumes linear trade: an item is bought once and sold once. Circular commerce works differently. The same item is rented, returned, inspected, repaired, resold, or traded back in, and each of those steps changes its condition, its value, and sometimes its owner.
Our original platform was designed to get rental businesses online quickly, and it did that well. As our customers grew more complex, the same constraints kept coming up:
These are architectural constraints rather than missing features, which is why we rebuilt instead of continuing to extend the original platform.
We do not think circular commerce needs more vertical tools. It needs horizontal, configurable layers that connect data, workflows, and systems. As commerce moves toward more automation and agent-driven interactions, clear and consistent data structure is what makes that data usable by people, integrations, and software alike.
Four decisions shape TWICE 2.0:
Core assets with full lifecycle support. Inventory, catalog, orders, and customers are connected data models that track state over time. In circular commerce the lifecycle does not end at the point of sale; it continues through use, return, refurbishment, and resale.
A table-first admin. Core views are searchable, filterable, sortable, and groupable, with column controls, export, and saved custom views. Custom attributes let you store the data your business actually needs rather than working within a fixed set of fields.
A configuration layer. Automation rules, multi-location and multi-tax operations, and parallel fulfillment types are configured rather than hard-coded.
API and MCP layers. Every function in the admin is powered by the same public REST API available to you, which makes the platform headless and composable, and gives external systems structured access to your commerce data.
TWICE can run as a complete commerce platform on its own, or sit alongside an existing stack as a recommerce layer.
Rather than list every change, here is what is different in each of the four areas you work in day to day.
New customers. Book a demo and we will go through your operation and how TWICE can help you grow.
Existing customers. We are migrating accounts in waves. Start your migration by sharing a few details about your current setup and we will prepare your 2.0 account, including a guided walkthrough.
It is the same platform in name and purpose, rebuilt on new backend and infrastructure. The data model, admin, storefront, and API are all new. In practice it is closer to a move than an update, which is why every migrating customer gets a walkthrough.
No. We are moving customers in waves so we can support each account properly, and we will be in touch when yours is ready to be prepared. If you would like to move sooner, start at twicecommerce.com/lp/migrate.
We build your TWICE 2.0 account from your existing account data. The migration form covers the details we need to carry your setup over correctly, and the walkthrough is where we check together that everything is where you expect it.
The new storefront runs on a configurable theme template with a visual theme editor, so the look is rebuilt rather than carried over as-is. Theme controls, custom CSS, and custom domain support give most merchants closer control over their brand than before. We cover this during the walkthrough.
Most of it, along with a good deal that was not. A small number of capabilities are still being finished. If something specific is critical to your operation, raise it on your walkthrough call and we will give you a clear answer on where it stands.
Book a tailored demo to see TWICE in action.
