Using TWICE to create a stunning Wix rental website

12 min read

The rental market is booming, and setting up a website for it has never been easier. Wix, known for its user-friendly approach, is an excellent platform for launching rental websites.

Simplifying this process further, the TWICE App, now available on Wix, offers a straightforward way to manage and enhance your rental business online. This powerful duo ensures that anyone can quickly set up a professional and efficient rental website, regardless of their technical know-how.

Join us as we explore how Wix and TWICE make building your online rental business a breeze.

Exploring Wix for your rental website

Wix is a website creation platform that simplifies the process of building websites for a wide range of users. It's tailored to make website building accessible to everyone, regardless of technical background.

Key features of Wix

  • Drag-and-Drop Builder: Enables effortless website construction with a visual interface, eliminating the need for coding skills.

  • Ready-Made Templates: Provides a variety of adaptable templates tailored to different business niches.

  • SEO Tools: Enhances online visibility, helping websites achieve higher rankings in search engine results.

  • Custom Domain: Offers the option to personalize your website’s URL, enhancing brand identity.

  • Email Marketing Tools: Facilitates targeted and effective email campaigns to engage with customers.

  • Delivery and Shipping: Streamlines the process of managing deliveries and shipping, which is crucial for e-commerce businesses.

  • Accept Payments: Integrates secure payment solutions, simplifying transaction management directly from the Wix dashboard.

  • App Market: Expands website functionality with industry-specific apps, including TWICE App, for rental businesses' e-commerce needs.

For a more detailed analysis of these (and more) features, including their pros and cons, consider reading our comprehensive review based on 200 user evaluations.

How much Wix costs?

Additionally to its features, Wix offers its users various plans to accommodate different business needs, ranging from more affordable options to advanced packages with additional features. 

The Core plan, priced at around 20 EUR per month, includes Wix's e-commerce functionalities like a shopping cart, discount codes, and other essential features for starting an e-commerce business. You must have Wix Stores installed to use specific e-commerce applications such as the TWICE App. Wix also provides more advanced plans that offer additional features, catering to the needs of growing and established businesses.

Find the best fit for your needs and your budget from Wix's pricing plans.

Exploring the TWICE App for your Wix Website

TWICE unlocks features that allow you to integrate your rental products into your Wix website. Let’s explore how TWICE can transform your online rental business.

What is TWICE?

The TWICE App, a recent addition to the Wix App Market, is specifically designed for rental businesses using the Wix. TWICE streamlines the process of adding rental products to your website while providing a comprehensive solution for effectively managing the operational side of your rental business.

As anyone with experience in running a rental business knows, it entails a certain level of complexity, particularly when it comes to accurately displaying the availability of products online in real time. TWICE simplifies this process, ensuring that the information displayed on your website aligns seamlessly with the actual availability of your rental products.

Key features of TWICE

  • Rentals, Services, and Activities: Add these offerings natively to your Wix website and offer your customers a unified shopping experience utilizing Wix checkout.

  • Pricing Tables: Create dynamic pricing rules for rentals of different durations.

  • Live-Availability Tracking: Prevent overbooking automatically with real-time inventory calculations.

  • Buffer Times: Schedule time for item preparation and maintenance to ensure readiness.

  • Product Bundles: Offer packages of items commonly rented together.

  • Product Variants: List the same product in different sizes or colors.

  • Manual Orders: Create orders for walk-in or call-in customers.

Here, you can explore all of TWICE's features.

Using the TWICE App on your Wix Website

Adding TWICE to your Wix website provides simplicity and efficiency, merging rental and retail management into one unified platform.

This integration means you no longer have to juggle between separate platforms to manage your rental and sales offerings, streamlining operations and saving valuable time.

Your customers will benefit from a hassle-free shopping journey where the distinction between TWICE and Wix products becomes practically invisible. The seamless blend creates a unified online shopping experience, fostering a sense of trust and reliability.

Customers can add products from TWICE and Wix catalogs to one shopping cart, enjoying the convenience of a singular checkout process. This process is supported by Wix’s secure payment methods, which include popular options like payment cards, PayPal, and many more, catering to a global audience with diverse payment preferences.

By using the TWICE App, rental business owners can significantly elevate their operational efficiency and customer service, setting a strong foundation for scalability and long-term success.

How to build a Wix rental website with TWICE

In the following sections, we'll focus mostly on building a rental website with TWICE and Wix. For a deeper dive into building thriving rental websites, check out our article on the topic.

Preparation

It is often beneficial to start the website-building process with preliminary sketching. This can help streamline the process and lead to a more organized and successful end result. Planning and outlining your website can ensure a smoother building process and achieve a more structured and polished final product.

Plan your Website Structure

So, start by planning your website's structure. Think about the pages you need, such as Home, About Us, Product Catalog, and Contact pages. Having a clear plan helps keep your website well-organized and thus ensures visitors smooth navigation on your website, and search engines index your website content more easily. Start creating content for your most important pages first. You can always add new pages and content later.

For a great online rental booking site, some of the essential website pages you'll need include:

  • A welcoming Homepage

  • Specific Category pages for easy navigation

  • Detailed Product pages

  • Shopping cart and Checkout pages to seal the deal

Other important pages include a Contact page, allowing your customers to contact you via online form or email. Moreover, enhancing legal clarity by including Terms & Conditions and Privacy Pages is important. Consider adding an engaging About page, Location pages for easy accessibility, a Shipping and Return Policy page for clarity, or even a Blog to captivate and connect with your visitors.

Gather your brand assets

This includes your logo, color scheme, fonts, and high-quality images that align with your brand's identity. Having these elements ready ensures that every aspect of your site, from the homepage to the contact page, consistently reflects your brand's character and values, creating a memorable and professional online presence.

Additionally, organizing your website project with a clear timetable is essential for smooth progress. Break down the project into tasks such as content creation, design selection, and approval processes leading up to your launch date. Setting these milestones helps maintain focus and ensures that every project phase moves forward as planned, avoiding last-minute rushes and ensuring a polished, well-thought-out final product.

Set up Your Wix Account

To create a Wix account, visit Wix.com and sign up. After creating your account, fill in your account details and let Wix guide you through the essentials of creating an e-commerce website.

An important step is setting up payment methods. You can connect Wix Payments or other third-party providers so your customers can pay their orders online. Depending on your location, Wix will recommend payment methods, but you have the freedom to decide which payment options suit your needs best.

Then, connect a domain, either newly purchased or already owned, to personalize your site. Many Wix plans offer this for the first year at no extra cost. Also, consider your shipping and delivery strategies to align with your business model, utilizing Wix’s guides for setup.

If you also offer products for sale, it's now time to dive into creating your Wix products. Depending on your chosen template, you may already have some dummy products to help you get started, offering a practical way to test and refine your offerings.  Managing your Wix inventory, categorizing products, and adjusting settings become intuitive as you familiarize yourself with Wix's store management tools.

Lastly, explore all settings in Wix to adjust e-commerce settings, privacy policy, Cookie settings, and more to ensure your site fully meets your business needs, making the process from setup to launch seamless and coherent.

Adding pages for your rental website

After setting up the essentials, focus on content creation and designing the structure of your rental website. Building on the "Preparation" phase, developing your rental website involves strategic content creation and page development. 

With Wix's intuitive Website Editor, you can effortlessly add text or images and customize layouts and designs to turn your imagination into action. 

Choose a template that fits your rental business. Wix offers a variety of templates tailored to different industries, ensuring you find the right backdrop for your brand. Templates are a great starting point, but it's important to remember that they are not meant to be used as-is. Most templates include placeholders for text and images, and you will likely need to change the layout, fonts, and colors to match your branding. 

Start with a compelling homepage that captures your brand's essence and guides visitors through your site. Develop a clear navigation menu to ensure easy access to different sections.

After the homepage, focus on the detailed pages of your products and services. TWICE generates the product pages automatically based on the information you have provided in the product catalog. However, you can improve your website's usability and search engine rankings by creating individual category pages. More about the different implementation options in the next section.

product-page-wix

An "About" page is a great addition to sharing the story behind your business, introducing your dedicated team, and connecting with your customers. Showcasing real customer reviews is a great way to boost credibility and trust. Including a user-friendly "Contact" page helps your customers find your business and contact you if they have any questions about your services.

Finally, having well-defined terms and conditions pages is important to provide legal clarity and transparency. You can also consider additional pages tailored to your business needs, such as a blog for updates and tips or a FAQ section for common questions.

This approach ensures a comprehensive and engaging online presence, inviting visitors to explore, engage, and book with your rental business.

Installing the TWICE App and adding rental products

To use the TWICE App on your Wix website, navigate from your Wix dashboard to "Apps" and open the Wix App Market. Here, search for "TWICE Rentals" and select to install it directly. 

This process automatically generates a "Rental" page on your website, equipped with the TWICE Store Page widget, showcasing all TWICE products and categories in your TWICE Account. To ease your start, your catalog will include a few example products. You can delete these when you move forward.

Next, navigate to "TWICE" from your Wix dashboard and select "Catalog". Here, you'll find all the settings needed to create your rental products, edit their prices and booking durations, and more. Ensure your products are connected to your inventory so that TWICE can display which products are available at what time.

twice-inside-wix

Your TWICE products are automatically connected to your storefront, the Wix Cart, and checkout. No extra action is required — it's that easy.

Displaying your TWICE Products on your Wix Website

After you have created your website foundation and first rental products, it's time to showcase them on your website.

Store Page Widget

By default, you have all your TWICE Products on your Rental page visible in the Store Page Widget that was automatically added when installing the TWICE App. You can modify the settings by clicking the widget and selecting the widget settings. Choose what products you want to display directly from the widget by either selecting each individual product or an entire category.

store-page-widget

NOTE
The Store Page Widget is essential for listing your products and must be present on your site to maintain functionality. Even if you decide not to use it in the consumer-facing UI, you still need to have the widget placed, e.g., on a hidden page. This allows utilizing the Product Gallery Widget instead to showcase your rental products.

Product Gallery Widget

The Product Gallery Widget allows for a more visually engaging presentation of your offerings. You can add multiple product gallery widgets with different products to your website. This also means you can display your rental product alongside your Wix products and create a tailored and visually appealing presentation of your offerings. While this might take a bit more time, the end result will be worth it!

wix-website-editor

Tips & Best Practices

Double-check your links

It may seem like a basic step, but it is vital to ensure that all the links on your website are pointing in the right direction.

When users click on a link, they expect to be taken to the page they intended to visit. If a link is broken or leads them to the wrong page, it can be incredibly frustrating and may even lead them to leave your site altogether.

By diligently checking that all links are functioning properly and that your call-to-actions are accurate, you can provide a seamless and satisfying experience for your users, helping them to achieve their desired goals.

Take the time to carefully review each and every link and button on your website to ensure that they are leading users to the correct destinations.

Optimize for mobile

As the popularity of mobile browsing continues to rise, more and more individuals are accessing the internet through their smartphones and tablets. This emphasizes the importance of optimizing your website for mobile devices.

To achieve this, it is crucial to ensure that the order, alignment, and spacing of different elements on your website are suitable for smaller screens. You may need to make adjustments specifically for mobile pages to guarantee a seamless user experience.

Search engine optimization

To create a successful website, optimizing it for search engines is crucial. Fortunately, Wix is one of the best in the business in terms of SEO, and there are a few simple steps you can proactively take to boost your site's visibility on popular search engines like Google.

First and foremost, optimizing your SEO titles and descriptions is key. These short text snippets appear in search engine results pages (SERPs) and can greatly impact your site's click-through rate. You can make your site stand out and attract more organic traffic by crafting compelling and relevant SEO titles and descriptions.

Additionally, don't forget to add descriptive alt-texts for the images on your site. Alt-texts provide a textual description of an image, making it accessible to visually impaired users and improving your site's SEO.

Implementing these optimization techniques can enhance your site's visibility, improve user experience, and drive more traffic and conversions. So, don't overlook the importance of search engine optimization when building your website.

Analytics

To effectively monitor and enhance the performance of your website, it is crucial to track user behavior and analyze important website metrics.

While Wix provides reliable analytics tools, many prefer using third-party analytics software for a more customized approach.

Conclusion

As we wrap up our exploration of creating a rental website using Wix and TWICE, we've seen the simplicity and effectiveness these tools offer.

From choosing the perfect Wix template to effortlessly integrating TWICE for rental management, this guide has aimed to demystify the process. We encourage you to dive in, experiment with the features, and discover the potential for your rental business. The drag-and-drop editor makes experimenting easy and straightforward, even without a technical background.

It's time to take your promotion to the next level and maximize your online presence. Here are some effective digital marketing strategies that can significantly boost your online sales. Additionally, if you're looking for more valuable resources on how to enhance your website, we have articles dedicated to helping you capture stunning product images and write compelling product descriptions. Take advantage of these resources to further enhance your rental website and attract more customers.

Article written by Bianka

All things customer success: Bianka makes sure every customer has a stellar experience with Twice. Off duty means offline and you'll find her adventuring the great outdoors or reading a good book.

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