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Step 7 of the launch path. Everything here depends on DNS propagation, a supplier, or someone else’s system. None of it is difficult and all of it is slow, which is why it has its own step rather than sitting inside go-live. Start these now so Test your processes can run against the real thing rather than a temporary address.

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Your store address

Add your domain under Settings → Domains and verify it. Decide which address is primary for search engines. Add and verify the domain here. Making it primary belongs to Go live, which is the switch itself.
Until a dedicated guide lands: Domains and Set up the online store.
Done when: your domain is added and verified, and you know which address will be primary.

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Integrations and API access

Give anything that talks to TWICE an API key from Settings → Integrations & API, and point it at the right endpoint. That covers an accounting system, a booking widget, or your own site. Configure webhooks in the same view. Test each integration end to end before you launch, not on the day.
Until a dedicated guide lands: Integrations and API.
Done when: every integration has a key, is pointed at TWICE, and has been tested with real data.

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Labels and barcodes

If you label stock, decide the code format and print a test sheet before you print thousands. Check that a scanner reads them at the counter, at the angle and distance staff will actually use.
Until a dedicated guide lands: Stock codes and barcodes.
Done when: a printed label scans reliably at the counter. If you are replacing an existing site or booking flow, list every place your old links appear: your own website, business and directory listings, social profiles, email signatures, paid ads, and QR codes on printed material and signage. Assign each one to a named person. This is the item most often discovered after launch, by a customer. Done when: every place your old links appear is listed and has an owner.

Launch path

The whole path, in order.

Design your storefront

The previous step.

Test your processes

The next step, which this one makes realistic.