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Step 2 of the launch path. This is the structure everything else attaches to: stock belongs to a location, prices are taxed at a rate, listings are described by attributes, and people see the admin through a role. Finish this step before you import anything. Changing a location or a tax rate after ten thousand stock items point at it is a migration, not a setting.

Your business, locations and taxes

Your legal details print on receipts. Your currency cannot sensibly change once you have orders. Every location you sell from has to exist before stock can live in it — including the warehouse that never sees a customer. Decide up front whether your prices include tax or add it. That one is genuinely hard to reverse.
A guide for setting up your business, locations and taxes is in progress. Until it lands, the reference pages cover the same ground: Account details, General, Locations and Taxes.
Done when: every location you sell from exists with its opening and fulfilment hours, and your tax rates are right.

Attributes, before you import

Attributes are the fields that describe your stock and listings — size, colour, frame height, condition grade. They are worth designing deliberately, once, because they become how you filter, group and report for the rest of the account’s life, and because your import maps onto them. This is the step most often skipped and most expensive to retrofit.
A guide for designing your attributes is in progress. Until it lands, see Attributes & Tags and the attributes concept.
Done when: the fields your listings and stock need exist, before anything is imported against them.

Your team

Work out who needs an admin account and at what level. Roles are not just a security setting — they decide which areas a person sees at all, so getting them right now is what makes training in step 7 short.
A guide for getting your team into TWICE is in progress. Until it lands, see Users & Roles, Security and the visible areas concept.
Done when: everyone launching with you can sign in, and sees what they need and nothing else.

Launch TWICE

The whole path, in order.

Before you start

The previous step: the decisions behind this configuration.

Bring in inventory and catalog

The next step: getting your stock and listings in.