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Get the store live first, then design it. A sales channel is a place your catalog is offered, and the online store is the one you build yourself. For what a single view or panel does, see Sales channels. For how the storefront is modelled, read the online store concept.

Launching a store

Get from an empty store to one taking real orders.

Set up the online store

Publish the storefront, attach a checkout, and move it onto your own domain.

Storefront design

Set the theme, compose the pages, and wire the navigation.

Design the storefront

The order to work the theme editor in, and what each save does.

Pages and navigation

Composing page templates and wiring the header and footer.

What sells where

Control which listings appear at which location, and find out why one is missing.

Where a listing sells

The three gates that decide whether a listing is on sale, where, and through which channel.

Tracking and compliance

Connect analytics, add your own scripts, and handle consent.

Analytics

Connecting an analytics provider, and what the storefront reports to it.

Custom scripts

Adding your own tracking scripts, and where each one runs.

Privacy

Cookie consent, and what the storefront stores before a visitor agrees.

Handle a data request

Answering an access or erasure request from a customer.