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Step 6 of the launch path. Everything here is appearance. It matters, and it is the step you should never let hold a launch date: a plain storefront that takes orders correctly beats a beautiful one that is two weeks late. Go back to this step as often as you like after go-live. Nothing in it is structural.

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Make the storefront yours

Colours, fonts, logo, then the pages a customer moves through and the navigation that gets them there. Work the theme before the pages: page composition is easier to judge once the type and colour are settled. Make the storefront yours is the launch pass, in order. Read the reference behind it in Design the storefront, Pages and navigation, Theme Editor. Done when: a customer can get from the front page to a bookable listing in a couple of clicks, and it looks like you.

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Sell in more than one language

If you sell in more than one language, this is where the catalog gets translated and the system’s own wording gets overridden with your vocabulary. Skip it entirely if you do not. Follow Sell in more than one language for the whole step: adding a language, translating your catalog and checkout, and overriding TWICE’s own wording. Done when: the storefront reads correctly in every language you sell in.

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Reuse rather than retype

Write one description for listings of the same kind rather than retyping it, and upload each image once to reuse it. Neither is required to launch; both save real time afterwards. Use Listing templates and File Manager.

Make the storefront yours

The launch pass over the theme, the home page and the navigation.

Launch path

The whole path, in order.

Build your catalog

The previous step.

Clear external dependencies

The next step: the things that wait on someone else.

Sales channels guides

Every storefront task, in full reference detail.