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Step 5 of the launch path. Everything here is appearance. It matters, and it is the step you should never let hold a launch date — a plain storefront that takes orders correctly beats a beautiful one that is two weeks late. Come back to this step as often as you like after go-live. Nothing in it is structural.

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Make the storefront yours

Colours, fonts, logo, then the pages a customer moves through and the navigation that gets them there. Work the theme before the pages: page composition is easier to judge once the type and colour are settled.
A guide for making the storefront yours is in progress. Until it lands: Design the storefront, Pages and navigation, Theme Editor.
Done when: a customer can get from the front page to a bookable listing in a couple of clicks, and it looks like you.

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Sell in more than one language

If you sell in more than one language, this is where the catalog gets translated and the system’s own wording gets overridden with your vocabulary. Skip it entirely if you do not.
A guide for selling in more than one language is in progress. Until it lands: Translations, and the translations and localization concepts.
Done when: the storefront reads correctly in every language you sell in.

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Reuse rather than retype

Listings of the same kind should be described consistently without retyping, and your images should be uploaded once and reused. Neither is required to launch; both save real time afterwards. See Listing templates and File Manager.

Launch TWICE

The whole path, in order.

Make it sellable

The previous step.

Test end to end

The next step: proving it all works.

Sales channels guides

Every storefront task, in full reference detail.