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Step 5 of the launch path. Inventory is what you own; the catalog is what a customer can buy. They are deliberately separate — one listing can draw on stock at several locations, and one unit can be offered as a rental, a sale, or both.

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Build one listing end to end

Build a single listing all the way through first, as the pattern for the rest: its variants, its price, its limits, and where it sells. Getting one right and then repeating it is much faster than getting twenty half-right.
A guide for building your first listings is in progress. Until it lands: Create and publish a listing, Set up variants, Price a listing, Build a price table.
Done when: a listing shows correct availability for a real date. That is this step’s real finish line.

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Connect stock to listings

The part that catches people: a listing’s stock is not a field on the listing. The Variants tab shows an availability number that reads editable but is derived — the actual binding lives in a fulfilment rule. A merchant who does not know that cannot add stock to a new SKU.
A guide for how stock binds to a listing is in progress and is the highest-priority gap on this step. Until it lands: Control what stock a listing draws from and the stock items concept.
Done when: you can add a new SKU to an existing listing and see stock register against it.

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Group it the way a customer browses

Collections are how a customer finds things, not how you file them. Build them around the way people shop — by activity, by season, by who it is for — rather than mirroring your internal categories.
Until a dedicated guide lands: Build a collection.
Done when: someone who has never seen your catalog can find a representative item in two clicks.

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Decide where each listing sells

Three separate gates decide whether a customer can buy something: the listing’s own status, whether it is available at that location, and whether that location offers a fulfilment method for that purchase type. Merchants routinely find one and not the others, then report a bug.
A guide for controlling where each listing sells is in progress. Until it lands: Where a listing sells.
Done when: everything meant to be on sale is visible where you intend, and nothing else is.

Launch path

The whole path, in order.

Bring in your data

The previous step, which this one builds on.

Design your storefront

The next step: making it look like you.

Catalog guides

Every catalog task, in full reference detail.