> ## Documentation Index
> Fetch the complete documentation index at: https://www.twicecommerce.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Online Store

> Manage your TWICE-powered online store for direct-to-consumer sales and rentals

export const userRoleDefinition = "What a user can see and do. Each user has one built-in system role — Owner, Admin, Manager, or Member — and can also be assigned any number of custom roles you create with specific permissions. Effective access is the combination of all their roles.";

<Frame caption="Sales Channels > Online Store">
  <img src="https://mintcdn.com/twicecommerce/Ab7tx7ih94KQsi0k/images/online-store.webp?fit=max&auto=format&n=Ab7tx7ih94KQsi0k&q=85&s=c3e11b99f62865d9559c9389ab923595" alt="Online store settings overview" width="1920" height="1080" data-path="images/online-store.webp" />
</Frame>

<Info>
  This view can look different dependent on your user role. <br />See [Visibility & Permissions](#visibility-and-permissions) for details.
</Info>

<Card title="Open in TWICE Admin" icon="external-link" href="https://admin.twicecommerce.com/sales-channels/online-store" horizontal>
  sales-channels/online-store
</Card>

## Primary Purpose

The Online Store is your direct-to-consumer sales channel — a customizable storefront for selling and renting your products. From here you manage themes, storefront settings, and translations.

<AccordionGroup>
  <Accordion title="Themes">
    Pick and customise the visual theme of your storefront. See [Themes](/docs/sales-channels/online-store/themes).
  </Accordion>

  <Accordion title="Translations">
    Translate storefront content and override system strings directly in the theme editor's **Translations** mode. You can translate authored content (hero text, page copy, meta fields), override built-in UI strings (navigation, cart, search), and customise shared commerce strings — all per language. See [Theme Editor](/docs/sales-channels/online-store/theme-editor/overview) and [Settings - Translations](/docs/settings/translations).
  </Accordion>

  <Accordion title="Store settings">
    Manage domain, language, currency, and other store-level configuration on this page.
  </Accordion>
</AccordionGroup>

## Related Concepts

<AccordionGroup>
  <Accordion title="Multi-channel inventory">
    Online store inventory syncs in real time with all other sales channels.
  </Accordion>

  <Accordion title="Unified orders">
    Orders from the online store land in the same orders table as orders from other channels.
  </Accordion>
</AccordionGroup>

## Visibility and Permissions

Access to this view is controlled by your <Tooltip tip={userRoleDefinition}>user role</Tooltip>.

<Tabs>
  <Tab title="Visibility" icon="eye">
    | Feature              | Admin | Manager | Member |
    | -------------------- | ----- | ------- | ------ |
    | Store Settings       | ✓     | ✗       | ✗      |
    | Design Customization | ✓     | ✓       | ✗      |
    | Publishing Controls  | ✓     | ✓       | ✗      |
  </Tab>

  <Tab title="Permissions" icon="key">
    | Resource            | Admin  | Manager | Member |
    | ------------------- | ------ | ------- | ------ |
    | Store Configuration | Manage | View    | View   |
    | Theme & Design      | Manage | Edit    | View   |
  </Tab>
</Tabs>