> ## Documentation Index
> Fetch the complete documentation index at: https://www.twicecommerce.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Collection - Marketing

> Configure SEO metadata, hero content, and storefront promotion for a collection

export const userRoleDefinition = "What a user can see and do. Each user has one built-in system role — Owner, Admin, Manager, or Member — and can also be assigned any number of custom roles you create with specific permissions. Effective access is the combination of all their roles.";

<Frame caption="Catalog > Collections > [Collection] > Marketing">
  <img src="https://mintcdn.com/twicecommerce/Ab7tx7ih94KQsi0k/images/catalog-collection-marketing.webp?fit=max&auto=format&n=Ab7tx7ih94KQsi0k&q=85&s=18c9eba2e1ea7eafa18a4ac54a94c2bf" alt="Collection marketing tab showing SEO and storefront content" width="1920" height="1080" data-path="images/catalog-collection-marketing.webp" />
</Frame>

<Info>
  This view can look different dependent on your user role. <br />See [Visibility & Permissions](#visibility-and-permissions) for details.
</Info>

## Primary Purpose

The Marketing tab controls how this collection is presented and promoted — SEO metadata for search engines, hero imagery for the storefront, and social sharing assets.

<AccordionGroup>
  <Accordion title="SEO">
    Set the page title, meta description, slug, and Open Graph image used when the collection page is indexed or shared.

    The storefront automatically generates `<link rel="canonical">` and `og:url` meta tags for the collection page. If you have a [primary custom domain](/docs/settings/domains) configured, these tags point to the custom domain URL, consolidating SEO signals and avoiding duplicate-content issues.
  </Accordion>

  <Accordion title="Hero content">
    Configure a banner image, headline, and supporting copy that appear at the top of the collection page on the storefront.
  </Accordion>

  <Accordion title="Promotion">
    Highlight the collection in storefront navigation or feature it on the homepage.
  </Accordion>
</AccordionGroup>

## Visibility and Permissions

Access to this view is controlled by your <Tooltip tip={userRoleDefinition}>user role</Tooltip>.

<Tabs>
  <Tab title="Visibility" icon="eye">
    | Feature        | Admin | Manager | Member |
    | -------------- | :---: | :-----: | :----: |
    | View marketing |   ✓   |    ✓    |    ✓   |
    | Edit marketing |   ✓   |    ✓    |    ✗   |
  </Tab>
</Tabs>